Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital.

In this weeks show:

• Host, David Campbell, woke up last Wednesday morning to read a Twitter post from the South
  Australian Premier, Mike Rann, announcing the date of the next state
  election. Is Twitter reaching some sort of tipping point?
• News in 90: with Matty Soccio – how much time are Australians spending online and the new marketing tools on MySpace.
• Top & Flop: with Gary Jaffer. The top is this for Heineken and the flop is the potential that Trader Joe’s could have tapped into with this piece of consumer generated content.
• Interview: Interview with Laurel Papworth, social networks strategist about Twitter.