Brand Management shares
Facebook has released its reply to claims made in an article from The Guardian that the platform encourages its fact checking partners to prioritise content...
BY Josh Loh
shares
The people have spoken! Brands that took big bold risks and reacted quick won the attention of Marketing readers this year. Here’s a selection of our...
BY Josh Loh
Marcomms shares
Instagram has released its Year In Review for Australia’s biggest moments on the platform, finding Chris Hemsworth’s as the top Instagram account in the...
BY Josh Loh
Marcomms shares
Samsung China has announced a new partnership with an Italian counterfeit version of the NYC clothing brand Supreme. Fans of the hyper-exclusive clothing...
BY Josh Loh
Marcomms shares
A new campaign from Subway introduces sandwiches into relationship milestone moments. The ‘fall in love with lunch again’ campaign by J Walter...
BY Ben Ice
Data & Technology shares
A majority of brands are still unable to extract value from their data at scale and drive true results. That’s unlikely to change in 2019, according...
BY Ben Ice
Marcomms shares
APN Outdoor has won the OOH contract for Perth Airport, its first crucial commitment since JCDecaux acquired the business for $1.119 billion earlier this...
BY Josh Loh
Brand Management shares
Network Ten has taken a swipe at its newly united competitors Nine and Fairfax following a lawsuit regarding its newest suite of channels. Earlier this year...
BY Josh Loh
Brand Management shares
oOh!Media has announced the finalised rebranding of Adshel – which it acquired in June – to ‘Commute by oOh!’. According to oOh!, the integration of...
BY Josh Loh
Data & Technology shares
A blunder during a Google training exercise last week has cost the company millions, as a plain yellow ad appeared across the internet. Between 11am and...
BY Josh Loh
Marcomms shares
This Australian Life (TAL) has set up free pop-up skin checking stations across Australia’s hottest spots. The Haus agencies, Illuminate and Banter have...
BY Josh Loh
Careers & Education shares
More than half (56%) of those working in the media, marketing or creative industries display mild to severe depression, according to a new study by UnLtd....
BY Josh Loh
Careers & Education shares
Brands will revert to price wars and other old ways of competing as CX stagnates in 2019, but Forrester warns it’s a surefire race to the bottom...
BY Ben Ice
Marcomms shares
Twitter has released its review of the most talked about brands, hashtags, people and issues in Australia on the platform. NAB took out the number one spot...
BY Josh Loh
Data & Technology shares
Amazon is reportedly planning to expand its ‘just walk out’ Amazon Go stores in a major way. It won’t get away, however, without some steady...
BY Josh Loh
Marcomms shares
Australian ad spend is expected to rise by 3.3% in 2018 to $16.72 billion, according to Zenith’s latest advertising expenditure forecast. According to...
BY Josh Loh
Social & Content shares
Shutterstock has released its 2019 Colour Trends report, predicting the rise in popularity of UFO Green, Proton Purple and Plastic Pink. “Whether it’s...
BY Josh Loh
Understanding People & Consumption shares
Bricks and mortar retail spending on Black Friday dropped 13% compared to last year, according to research by Vend. Amazon’s first Australian Black Friday...
BY Josh Loh
Marcomms shares
Research giant Forrester has entered into an agreement to acquire B2B research and advisory firm SiriusDecisions for US$245 (AU$389) million. Forrester...
BY Josh Loh
Social & Content shares
Victoria Bitter has invited the people of Australia to refresh its 50 year-old iconic anthem. The best submissions will be compiled to create a new ad that...
BY Ben Ice
