Understanding People & Consumption shares
98% of Australians engage with the arts and there is increased recognition of their positive impact on our ability to develop new ideas. The Australia...
BY Ben Ice
Brand Management shares
European Union regulators have imposed a €2.42 billion fine on Google, ruling it abused market power by favouring its own shopping comparison service in...
BY Ben Ice
Understanding People & Consumption shares
The fifth annual ‘For Love or Money’ consumer survey reveals the top ten loyalty programs Australian consumers think of as ‘doing a very...
BY Marketing
Brand Management shares
Airbnb CMO Jonathan Mildenhall has made a statement after Airbnb’s campaign for marriage equality in Australia was recognised with a Cannes Lions...
BY Ben Ice
Marcomms shares
Coca-Cola South Pacific has launched its largest ever sampling campaign to promote Coca-Cola No Sugar. After launching No Sugar earlier this month,...
BY Ben Ice
Data & Technology shares
YouTube has sliced 360 Video in half and released the VR180 filming format. The new technology aims to make VR production easier by removing the...
BY Ben Ice
Brand Management shares
Uber CEO Travis Kalanick has resigned after months of bad publicity for the company and its board. In response to bad publicity and a report outlining how...
BY Ben Ice
shares
Mattel has introduced 15 new Ken dolls featuring three body types and a variety of skin tones, eye colours and hair and fashion looks. Mattel has expanded...
BY Ben Ice
Understanding People & Consumption shares
90% of Australian online shoppers think they will purchase from Amazon Australia – if it delivers what it promises. Research commissioned by parcel delivery...
BY Ben Ice
Brand Management shares
McDonald’s has ended its partnership with the Olympics. The International Olympic Committee (IOC) has announced that McDonald’s has ended its...
BY Ben Ice
Data & Technology shares
The boost in global business revenue from AI associated with CRM activities is expected to be $1.1 trillion by the end of 2021. AI is already transforming...
BY Marketing
Data & Technology shares
Budgetary constraints are the main challenge for marketers in Australia and New Zealand when it comes to creating connected customer experiences....
BY Ben Ice
Careers & Education shares
In this interview, author and Marketing Mag columnist Steve Sammartino drops by the office to talk about his new book, The Lessons School Forgot: How to...
BY Marketing
Brand Management shares
Foxtel last week unveiled a new logo and brand strategy designed to promote the brand as one ‘for everyone.’ Foxtel’s rebrand and new...
BY Ben Ice
Careers & Education shares
More organisations are adopting blind recruitment to help eliminate unconscious bias. Hays Recruitment says many organisations are adopting blind...
BY Ben Ice
Marcomms shares
A new research report reveals that emojis used in subject lines may increase email read and placement rates. New research from Return Path compares email...
BY Ben Ice
Understanding People & Consumption shares
Marketing is pleased to announce The Generation Issue, our June/July 2017 print magazine edition. It is with subscribers and on newsstands now, and...
BY Marketing
Marcomms shares
In a new outdoor campaign, Vodka brand Smirnoff trolls Donald Trump and gets social media buzzed. The out-of-home campaign features signage with the message...
BY Ben Ice
Brand Management shares
Coca-Cola South Pacific has announced the launch of Coca-Cola No Sugar. Coca-Cola has discontinued production of Coke Zero and introduced Coca-Cola No...
BY Ben Ice
Marcomms shares
According to the study, ‘AdNation 2017’, the echo chamber in the media, marketing and advertising industry is causing industry professionals to...
BY Jamuna Raj
