Marcomms
Campaign weekly wrap
From the University of Down Under to a Wander Down Under, locals reign this week. Who’s lecturing us about sexual health and which brand is releasing a...
BY Liv Croagh
Authorization
Marketing Magazine
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Marcomms
Shopify and Spotify announcement partnership
Leading commerce platform Shopify has announced a strategic partnership with Spotify. The aim of the partnership is to give artists creative freedom that...
BY Liv Croagh
Careers & Education
Vacancy rates for digital advertising jobs doubled in a year
IAB Australia has released its inaugural Industry Talent Report. The results show that digital advertising and ad tech industry job vacancy rates have more...
BY Liv Croagh
Data & Technology
Study shows Australian teens uncomfortable with targeted advertising
YouGov recently undertook a study that highlighted the mistrust teens feel when online. When it comes to their digital footprint, young people want more...
BY Liv Croagh
Understanding People & Consumption
Consumers more likely to spend in response to rewards-based marketing
A new study has found that consumers are attracted to rewards-based marketing. The study, conducted by Aberdeen Research, surveyed 401 small, medium and...
BY Liv Croagh
Understanding People & Consumption
Leo Burnett releases major study of post-lockdown Australia
Ahead of the end of the current lockdowns in NSW and Victoria, creative agency Leo Burnett has conducted research into how Australians feel about returning...
BY Liv Croagh
Agency Relationships
Australian creative agency first to use cryptocurrency as payment
Australian and New Zealand agency Born Bred will now accept crypto. Until recently an influencer marketing agency, it has now expanded into creative. The...
BY Liv Croagh
Social & Content
New features and a new appointment at Reddit
Reddit has launched its first new feature in two years, and also appointed its first chief product officer. New feature Social media giant Reddit has...
BY Liv Croagh
Marcomms
Campaign weekly wrap
From an Aussie classic flavour turned a little cheesy to a bottle-o rescuing discarded fridges, what happened this week campaign wise? Domino’s divides the...
BY Liv Croagh
Agency Relationships
Study finds 33 percent of budget wasted due to poor briefs
In a world-first study, the BetterBriefs Project has looked at the shortcomings and successes of marketing briefs. How effective are briefs, and how much...
BY Liv Croagh
Marcomms
Marketers seek diversity in creative
The world has changed drastically over the past 18 months. With these changes, there’s been a cry for more diversity and inclusion across creative campaigns...
BY Liv Croagh
Social & Content
Canva launches video editing suite
Australia-based visual communications platform Canva launches a video editing suite. Canva Video Suite launched on 13 October. An end-to-end video creation...
BY Liv Croagh
Marketingmag
UN Women Australia dances to empowerment
In the past week on TikTok a new trend emerged in partnership with UN Women Australia (UNWA). #EmpowerMoves is a TikTok dance with a difference. What...
BY Liv Croagh
Marcomms
Campaign Weekly Wrap
From mobile billboards to a new TikTok hashtag already hijacked by big hitters, what happened in campaigns this week around the country? #adTok ...
BY Liv Croagh
Marcomms
Sydney Gay and Lesbian Mardi Gras announces three-year partnership with American Express
American Express and Sydney Gay and Lesbian Mardi Gras announced on 7 October that they have entered into a historical three-year principal partnership. ...
BY Liv Croagh
Marcomms
Amazon Alexa understands Aussie vernacular
Amazon Alexa has teamed up with Sophie Monk and The Inspired Unemployed to make sure that key Australian phrases are understood by the device. The...
BY Liv Croagh
Social & Content
How marketers capitalised on the Facebook outage
As Americans finished their work days and Australians got ready to start theirs, there was a gleaming difference. Facebook, Instagram and WhatsApp were...
BY Liv Croagh
Marcomms
Guerilla marketing hits Sydney
Last week, the streets of Sydney were hit by two controversial guerilla marketing campaigns. From health start-up Ovira and condom manufacturer Durex. Using...
BY Liv Croagh
Data & Technology
WPP and Snap Inc launch AR partnership
Snap Inc, the company behind social media giant Snapchat, has announced a world first collaboration with WPP to launch an augmented reality (AR)...
BY Liv Croagh
Social & Content
Buy From The Bush partners with PayPal Australia for national competition
Buy From the Bush and PayPal Australia launch national competition for entrepreneurs.
BY Liv Croagh
