Brand Management shares
A number of marketing roles at Telstra will no longer form part of the staffing structure as part of a shakeup at the telco. Restructuring at...
BY Peter Roper
Leadership shares
UnLtd, the organisation which unites Australian media, marketing and advertising industry organisations and professionals to help undo youth advantage, has...
BY Ben Ice
Data & Technology shares
Salesforce has launched Salesforce Commerce Cloud, off the back of the company’s acquisition of Demandware. Salesforce has introduced Commerce Cloud,...
BY Ben Ice
Brand Management shares
Rekorderlig has introduced three new cocktail flavours to its repertoire of ciders and pre-mixed drinks. Rekorderlig has introduced Passionfruit Gimlet,...
BY Ben Ice
Social & Content shares
Snapchat has rebranded to Snap Inc and launched its first foray into product design Spectacles. Messaging app company Snapchat has rebranded to Snap Inc....
BY Ben Ice
Data & Technology shares
Square has launched its new contactless and chip card reader in Australia. Australia is to become the second global marketplace after the US to have access...
BY Ben Ice
Brand Management shares
Diageo Australia has launched a new TVC and through-the-line campaign promoting Bundaberg Rum’s newest pre-mixed beverage, Lazy Bear. In response to more...
BY Ben Ice
Brand Management shares
One in four consumer grocery products launched in 2014 failed within a year. One in four consumer grocery products fail after the first year of launch,...
BY Ben Ice
Marcomms shares
In today’s media news: Instagram’s 500,000th advertiser, Tonic Health Media’s new partners, SBS On Demand upgrades, Dimmi and Good Food...
BY Ben Ice
Understanding People & Consumption shares
Alex Allwood runs through the five pillars of designing a successful voice of customer program. What your customer experiences impacts their current...
BY Alex Allwood
Data & Technology shares
GoPro has shown off its new drone, stabiliser and editing products with a four-minute online video. GoPro yesterday unveiled a new set of products and...
BY Ben Ice
Brand Management shares
WorldRemit has launched the ‘Money in safe hands’ global video ad campaign. London based fintech brand WorldRemit has launched the ‘Money in safe hands’ TVC...
BY Ben Ice
Understanding People & Consumption shares
71% of Australian shoppers are now using their smartphones to make purchases. Despite 71% of Australians now using their phones to complete purchases, only...
BY Ben Ice
Brand Management shares
The AFL has unveiled its brand mark for AFL Women’s. The AFL has today unveiled its ‘W’ brand mark, developed by Push collective, for the AFL Women’s...
BY Ben Ice
Data & Technology shares
In today’s marketing technology wrap, Teradata announces Customer Journey Analytic Solution, PubMatic launches Seven, Emma Plus launches, new research...
BY Ben Ice
Social & Content shares
Car brand Mini has launched social media competition ‘Bright Rays’ to engage with millennials. In partnership with Junkee Media, Mini is...
BY Ben Ice
Brand Management shares
Virgin Mobile Australia has launched its new brand platform and tagline via a new video testimonial campaign. Virgin Mobile and TBWA Sydney have combined...
BY Ben Ice
Data & Technology shares
Vinomofo is bringing media buying in house, partnering TubeMogul for aid in its planned global expansion. Online wine retailer Vinomofo has partnered...
BY Ben Ice
Brand Management shares
In a New Zealand exclusive, Shazam has partnered with Red Bull to promote the brand’s new kiwi-apple flavour. Energy drink giant Red Bull has partnered with...
BY Ben Ice
Brand Management shares
JB Hi-Fi will maintain separate go-to-market strategies and support offices for the newly acquired The Good Guys, after announcing its purchase of the...
BY Ben Ice
