Social & Content shares
Social listening and analytics platform Talkwalker has introduced technology that allows marketers to monitor appearances of their brand in online videos....
BY Ben Ice
Marcomms shares
The AFL has renewed its sponsorship deal with Toyota, extending its current relationship to 20 seasons with a record-breaking $74 million four-year...
BY Josh Loh
Data & Technology shares
Google Ad Manager will be shifting its auction model from second- to first-price, resulting in a potentially more costly landscape for digital advertisers....
BY Josh Loh
Social & Content shares
Facebook suffered major blows yesterday with global service outages and the departures of chief product officer Chris Cox and WhatsApp head Chris Daniels....
BY Ben Ice
Marcomms shares
The latest ‘Warning Spots’ audio ads from AAMI, via Ogilvy Melbourne, warn Spotify listeners when they’re approaching dangerous driving areas. Across the...
BY Josh Loh
Strategy shares
In a new report, 40% of brands feel that customers should be held ‘very’ responsible for helping create better experiences for themselves....
BY Marketing
Marcomms shares
The Marketing Academy Australia has announced 30 new marketing executives to participate in its exclusive 2019 Scholarship Programme. The 2019 cohort for...
BY Josh Loh
Social & Content shares
A new global report confirms that influencer marketing will remain a key tactic in 2019, but measuring its ROI is the top challenge of brands and agencies....
BY Ben Ice
Marcomms shares
Australian beer company Mountain Goat has launched its latest campaign, mostly involving phone conversations with farm animals. In an effort to build...
BY Josh Loh
Social & Content shares
Facebook has lodged its less-than-flattering response to the ACCC’s inquiry into Australian journalism, digital platforms and advertising, calling proposed...
BY Josh Loh
Leadership shares
UnLtd’s fifth annual Big Clash cricket tournament held in Melbourne and Sydney on 28 February raised a total of $135,000 to help at-risk children. The...
BY Marketing
Data & Technology shares
Health insurance provider Frank has released Australia’s first voice app for the private health industry on the Google Assistant platform. The ‘Frank...
BY Josh Loh
Careers & Education shares
Ridesharing platform Ola has appointed Andrew Balint as CMO for Australia and New Zealand. Balint joins a number of new leadership appointments as...
BY Ben Ice
Understanding People & Consumption shares
Half of Australian consumers have higher CX expectations than a year ago and 71% still prefer human engagement over AI. According to the ‘Zendesk Customer...
BY Josh Loh
Marcomms shares
Commercial Radio Australia (CRA) has lodged a range of regulations and measures to protect the industry from “global tech giants” in its submission to the...
BY Josh Loh
Marketingmag shares
Dave Jackson speaks with marketing, innovation and corporate affairs director at Bega Cheese about all things from internalising marketing philosophy to...
BY Marketing
Understanding People & Consumption shares
Marketing has teamed up with Dynata to deliver key insights into the research and purchasing tendencies of customers in the travel sector. The fourth...
BY Josh Loh
Marcomms shares
Twitter will attempt to protect the integrity of online discourse in Australia by updating policies and being entirely transparent about political...
BY Josh Loh
Data & Technology shares
The ACCC is looking to monitor the algorithms of big digital platforms to maintain a “sustainable” journalism environment. One Facebook exec has...
BY Josh Loh
Marcomms shares
New data from audience insights body EMMA finds that 85% of the population reads digital news media; NewsMediaWorks CEO finds the statistics encouraging....
BY Josh Loh
