Data & Technology shares
A new report from Forrester cautions shortsighted brands to crawl and walk with automation before they run with AI. Principal analysts Rob Koplowitz and...
BY Marketing
Marcomms shares
Netflix users revolted this week as the streaming giant trialled supposedly skippable advertising of its original content between episodes. The global trial...
BY Josh Loh
Marcomms shares
Marketing has teamed up with Research Now SSI to deliver key insights into customer purchasing habits in the retail sector. In the second edition of the...
BY Josh Loh
Brand Management shares
Qantas has launched its latest TVC celebrating Australian diversity while a petition builds calling for the airline to cut ties with Sky News following a...
BY Josh Loh
Brand Management shares
Government campaigns will never again employ influencer marketing, following the failure and retraction of the Department of Health’s most recent campaign....
BY Josh Loh
Marcomms shares
Doss Blockos, by East 9th Brewing, has partnered with Polished Man 2018 in a campaign to end violence against children around the world. Owners of East 9th...
BY Josh Loh
Brand Management shares
Facebook has released its new podcast series with host Jules Lund interviewing some of the brightest marketers Australian brands have on offer. This article...
BY Josh Loh
Data & Technology shares
Information technology company Adobe and university RMIT have partnered to develop a new online course to support a lack of ICT skills in the Australian...
BY Josh Loh
Data & Technology shares
‘Artificial Intelligence Will Spark A Real Marketing Renaissance’, a new report from Forrester, calls on CMOs to embrace the technology early. Vice...
BY Marketing
Marcomms shares
Koala.com has erected a billboard next to Ikea’s Tempe location in Sydney, poking fun at the Swedish furniture giant. This week, visitors to Ikea’s Tempe...
BY Josh Loh
Marketingmag shares
Marketing is pleased to announce the release of The Simplicity Issue, our August/September 2018 print edition. It is reaching subscribers around the country...
BY Marketing
Brand Management shares
Huggies, Specsavers and American Express have dropped deals with Sky News Australia after the channel aired an interview with infamous United Patriots Front...
BY Josh Loh
Brand Management shares
YouGov has released its annual Global Brand Health Rankings, finding YouTube and parent Google the world’s healthiest companies. Look no further for...
BY Josh Loh
Marcomms shares
Vegemite’s return to television has been met with mixed reactions, particularly regarding at the campaign’s inclusion of Senator Pauline Hanson and...
BY Josh Loh
Marcomms shares
The Movember Foundation has launched its new documentary series driving awareness for prostate and testicular cancer over Instagram TV. The five part...
BY Josh Loh
Brand Management shares
A new report from Nielsen found that 3.1 million Australians are dissatisfied with their current financial institution and two million plan on switching. In...
BY Josh Loh
Brand Management shares
A new report from Instagram highlights how small businesses are connecting with Australians over the platform with key strategies for maximising reach. The...
BY Josh Loh
Brand Management shares
Coles backflipped again on its bag ban, after 24 hours of fervent public criticism. For those having trouble keeping up, that means the bag ban is back, a...
BY Ben Ice
Data & Technology shares
Independent buy-side advertising platform Sizmek has announced a completely overhauled DSP with embedded AI features. The new DSP (demand-side platform)...
BY Ben Ice
Marcomms shares
The AANA, IAB and MFA have released their first collective work, The Australian Digital Advertising Practices, to drive credibility across the marketing...
BY Josh Loh
