Understanding People & Consumption shares
Australian brands are failing to improve on customer experience due to lengthy surveys and perceived brand inaction, a new study reveals. More than half of...
BY Josh Loh
Data & Technology shares
Here is a rundown of major changes set to arrive for consumer technology in 2019 and why marketers should be paying attention. In an age like ours, it’s...
BY Josh Loh
Brand Management shares
Carlton United Breweries is reversing its painfully-received decision to repackage Carlton Dry products with pull rings instead of twist top caps. Last...
BY Josh Loh
Social & Content shares
Ever wondered how credit cards are manufactured? A new video ad for ME gives them the slow TV hand-crafted treatment. ‘Slow TV with ME’, the...
BY Marketing
Marcomms shares
Clive Palmer has confirmed that the United Australia Party’s text messaging campaign will continue as the election nears. Over the weekend, disgruntled...
BY Josh Loh
Brand Management shares
Nine has revealed the major partners and sponsors for its first ever Australian Open broadcast. With the tournament beginning today, Nine has revealed Kia,...
BY Josh Loh
Marcomms shares
Spotify is testing a new advertising offering that allows brands to sponsor one of the platform’s most popular playlists. Currently in beta test, Spotify...
BY Josh Loh
Careers & Education shares
Tourism Australia’s decorated CMO Lisa Ronson will be departing the organisation in March to take on the same role at Coles. “I’m hugely grateful for my...
BY Josh Loh
Careers & Education shares
RMIT Online has announced its latest CRM professional up-skilling course in partnership with Salesforce. RMIT Online (RMITO) is teaming up with CRM giant...
BY Josh Loh
Data & Technology shares
In an Australian out-of-home first, Jetstar has implemented interactive eye tracking technology in its latest outdoor instalment. In partnership with...
BY Josh Loh
Marcomms shares
YouTube has released its global year-end ads leaderboard, highlighting the platform’s best performing ads throughout 2018. Reviewing successful advertising...
BY Josh Loh
Marcomms shares
Ogilvy has revealed its first work for the widely anticipated Australian Space Agency, taking inspiration from traditional Indigenous constellations. Paying...
BY Josh Loh
Marketingmag shares
From a macro look at the abstraction of consumerism to the nitty gritty of writing copy – this year Marketing‘s contributors took every opportunity to...
BY Marketing
Data & Technology shares
Voice, GDPR, ecommerce, VR and AR – only a few of 2018’s myriad technology developments. Here are five key highlights in opinion and news stories in data...
BY Marketing
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Marketing spoke to some big names this year, taking a deep dive into social purpose, new world business and futuristic houses. Here are the top 10 most...
BY Marketing
Understanding People & Consumption shares
More than half (52.2%) of Australian drivers would now “seriously consider” purchasing a hybrid vehicle and 36.2% have expressed interest in fully electric...
BY Josh Loh
Brand Management shares
Facebook has released its reply to claims made in an article from The Guardian that the platform encourages its fact checking partners to prioritise content...
BY Josh Loh
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The people have spoken! Brands that took big bold risks and reacted quick won the attention of Marketing readers this year. Here’s a selection of our...
BY Marketing
Marcomms shares
Instagram has released its Year In Review for Australia’s biggest moments on the platform, finding Chris Hemsworth’s as the top Instagram account in the...
BY Josh Loh
Marcomms shares
Samsung China has announced a new partnership with an Italian counterfeit version of the NYC clothing brand Supreme. Fans of the hyper-exclusive clothing...
BY Josh Loh
