The majority of marketing professionals in Australia feel the pressure of generating enough quality leads for their organisations, reported communications company, Premiere Global Services, Inc (PGi).

On behalf of PGi, research company Pureprofile surveyed 150 full time Australian marketing professionals. Findings include:

  • 74% feel the pressure to generate enough quality sales leads for their organisations,
  • 44% have, at some point, felt that their job was in jeopardy because of a failure to generate enough leads,
  • One in ten has moved jobs because of the pressure of generating enough quality sales leads and
  • 7% are planning to move jobs because of the pressure.

Joanne Rigby, Asia-Pacific marketing director at PGi, said, “Even though our research has found that the majority of Aussie marketers are feeling the pressures of generating enough quality leads, 88% still feel that the current marketing tactics they employ to provide sales leads serve that need. There is a clear divide here, and exploring new and more effective lead gen tactics could help alleviate the pressures being felt in the industry.”

The survey also interrogated marketers around their preferred marketing tactics. 67% of those surveyed revealed that their most common lead generation tactics to be advertising (67%), followed by events (48%).

Joanne Rigby continued: “It’s not a surprise to see advertising and events as the most popular lead gen tactics for Aussie marketers. In fact, the case may be that they are happy to continue to go with status quo, as it can be seen as the safe option. When looking to the future, our research shows that almost three quarters (72%) of Aussie marketing professionals believe that they will use online events and tools more and more in future. Trusting their instincts and utilising effective marketing tactics could see them lower their costs, up their sales lead generation ratios and, most importantly, feel more secure in their jobs.”