ACCC allows credit card giants to co-campaign for the eradication of signatures

The Australian Competition and Consumer Commission (ACCC) has granted permission to Visa and MasterCard to let them collaboratively launch a new campaign aimed at abolishing signature authorisation for credit cards in favour of PINs.

The ACCC has also decreed that American Express and Diners Club will also have the ability to have their logos included on the advertising materials.

“A single message from industry is likely to lead to less confusion for customers and merchants,” says ACCC Commissioner Dr Jill Walker.

The authorisation is at this stage only an interim arrangement, but will come into effect immediately and remain in place until the ACCC makes it’s final decision.

The ACCC is currently considering whether Visa, MasterCard, American Express and specific financial institutions should be able to coordinate activities in relation to the proposed removal of signatures as a method of authorisation. A draft decision is expected to be issued in October.

The ACCC will grant an authorisation when it is satisfied that the public benefit from the conduct outweighs any public detriment.

 

  • Mark@MakeThemClick

    How does that old song go “We don’t want your name, just your number.”

    They would be better off abolishing PIN’s. That would be much better customer service. I mean who really remembers all their PIN’s?

    Our names or signatures, on the other hand, are something we never forget.

    It’s also incredibly depersonailising. Wasn’t this supposed to be the era of personalisation and enhancing customer experience?

    But as we all know, financial institutions don’t care about people, only numbers on a spreadsheet.

    Somebody recently said that a spreadsheet can’t tell you when you’re being a jerk.

    Jerk on fellas.