AC/DC tour promoted with its own station
AC/DC’s tour to be promoted with its on radio band.
Coinciding with Austereo’s acquisition of more digital radio spectrum, it will promote AC/DC’s current Australian tour with its own station dedicated to the band’s music. The selection will include hits, live and rare tracks.
The station, High Voltage, will be in operation for four weeks. It will be broadcast on DAB+ and online at Triplem.com.au.
Digital Radio provides such great flexibility we can create short-term formats to celebrate events and also create content to meet immediate client needs, said Austereo’s head of digital strategy Jeremy Macvean.