Ad revenue fall for radio in financial year 11/12
Radio ad revenue for metropolitan markets fell for the financial year ended June 2012, according to figures released today by industry body, Commercial Radio Australia.
Revenue for the five metropolitan markets hit $680.704 million for FY12, 0.47% on FY11, with the Sydney market the main contributor to the fall, dropping by 2.12%. Perth and Brisbane also fell, dropping 0.88% and 0.35% respectively, while Adelaide (up 3.4%) and Melbourne (up 0.19%) grew.
Chief executive officer of Commercial Radio Australia, Joan Warner says the results were patchy, as the ad market felt the impact of lower business confidence.
“Across the board radio has done well to retain its revenue share in what is an increasingly competitive and volatile media market,” Warner says.
For the month of June 2012, all markets recorded a fall in revenue except for Sydney, which grew for the second month in a row. Total June revenue for the five metropolitan markets was $60.309 million, down 3.44% year on year.
In this timeframe, Sydney grew 1.58% to $19.784 million; Melbourne fell 3.33% to $17.847 million, Brisbane fell 9.57% to $9.172 million, Adelaide fell 5.39% to $5.834 million and Perth fell 6.57% to $7.673 million.
The figures, compiled by Deloitte, report actual revenue received by metropolitan commercial radio stations for the calendar month and include all metropolitan agency and direct revenue.
“Radio is continuing to perform in comparison to other traditional media in maintaining a solid revenue base and its multiplatform delivery is a major component of its effectiveness for advertisers,” Warner adds.