Aldi dominates Product of the Year Awards

More than 14,000 Australian consumers have named their favourite new products as part of the 2016 Product of the Year Awards and the results are good news for Aldi.

The budget supermarket chain continued to establish itself as a favourite brand of Australian consumers, with its products taking out 12 of the 46 award categories, including the small goods, snacks to go, pest control and household cleaning categories.

In comparison, supermarket rivals Woolworths and Coles had six and four wins respectively.

Product of the Year director Sarah Connelly said the results indicated that, despite the discounted prices, consumers are happy with the quality of the products Aldi are delivering.

“It’s all about value for money and shoppers won’t be swayed by cheap and inferior products — not for long anyway — so the quality has to be there to make an impact and result in repeat purchases,” says Connelly.

The results are good news for the company, as previous winners have typically seen double-digit sales increases.

Further to this, a recent survey revealed that more than 35% of Australian shoppers would buy a new product if it won Product of the Year.

Connelly says the weight given to the awards is because they are solely voted on by fellow consumers.

“Shoppers can rest assured that these products have been voted for by people just like them, and whether they are buying large household appliances, beauty products or everyday grocery items — that all the guess work has already been done,” says Connelly.

Other major winners included Neutrogena Hydro Boost Water Gel, which took out the best skincare product and Nature’s Gift Organic Pet food, which won the Pet Food category.

Award winners are determined based on the results of a survey conducted by research company Nielsen, which reviews new products against criteria, including value for money, trial performance and overall satisfaction.

The survey of 14,000 consumers is Australia’s largest independent survey of household consumer innovation.

Full winners list:

Product Brand Company Category
Nexcare Blister Waterproof Strips Nexcare Brand 3M Wound Care
Moser Roth Mousse Assortment 187.5G Moser Roth Aldi Chocolate Blocks
Specially Selected Desserts In Glass 60G Specially Selected Aldi Desserts/ Pastries
Green Action Dishwashing Liquid 600Ml Green Action Aldi Dishwashing Liquid
Logix Dishwashing Tablets 30Pk Logix Aldi Dishwashing Tablets
Power Force Household Wipes 50Pk Power Force Aldi Household Cleaning
Trimat Advanced Laundry Liquid Sensitive 1L Trimat Advanced Aldi Laundry Liquid
Anco Concentrated Fabric Softener Soft Sensations 4X1L Anco Aldi Laundry Softeners
Atlas Enviroshield Fly Spray 350G Atlas Aldi Pest Control
Casa Barelli Italian Ristorante Flavoured Pizza Bases 2Pk Casa Barelli Aldi Pizza
Specially Selected Pasta Sauces 400G Specially Selected Aldi Sauces
Berg Deli Ham Off The Bone 175G Berg Deli Aldi Smallgoods
Deli Originals Snack N Go 80G Deli Originals Aldi Snacks To Go
The Quick Touch Crisp — Inverter Microwave With Short Cuts & Crisper Pan Breville Breville Cooking Appliance
Brown Brothers Grape Tree Brown Brothers Brown Brothers Liquor
Ginger Beer & Pear Buderim Ginger Buderim Ginger Beverage
Macabella Choc’macadamia Spread Macabella Buderim Ginger Spreads
Single Serve Gravy & Finishing Sauce Gravox Cerebos Stock/Gravy
New Flavours In Grill Range Grill Coles Easy Entertaining — Meat
Frozen Crumbed Fish Coles Brand Coles Frozen/ Ready To Heat — Fish”
Slow Cooked Ready To Pull Meats Coles Made Easy Coles Meal Solution — Meat
Microwavable Soup Pouches Coles Brand Coles Soup
Hydro Boost Water Gel Neutrogena Johnson & Johnson Skin Care
Coconut Milk Unsweetened Vitasoy Lion Co Healthy Living
Slow Cooked Duck For You — Duck Legs Luv-A-Duck Luv-A-Duck Ready To Eat — Poultry
Mater Nappies Mater Maternity and Baby Care Product Range Mater Health Services Baby Care
Mccain Roasts Mccain McCain Foods Frozen Sides
Certified Organic Petfood — Single Serve Nature’s Gift Nature’s Gift Australia Pet Food
Nescafe Blend 43 Smooth & Creamy Nescafé Nestlé Coffee
Voltaren Osteo Gel 12 Hourly Voltaren GSK Consumer Healthcare Pain Relief
Platemate L&P Plates Platemate Possibilities Management Group General Household
Betadine Sore Throat Lozenges Betadine Sanofi OTC Medicine
Brown Rice Chips Sunrice Sunrice Entertaining/Snacking (Gluten Free)
Street Snack Sunrice Sunrice Heat and Serve — Snacks/ Sides
Dove Original Deodorant Aerosol Dove Unilever Deodorant
Dove Hair Therapy Daily Moisture Shampoo & Conditioner Dove Unilever Hair Care
Fruttare Smoothie Fruttare Unilever Ice Cream — Single Serve
Blue Ribbon Golden Gaytime Classic 1.25L Tub Blue Ribbon Golden Gaytime Unilever Ice Cream — Tubs
Intensive Care Spray Moisturiser Vaseline Unilever Moisturiser
Beauty Cream Bar Dove Unilever Skin Cleanser
Woolworths Reduced Sugar Cereal 300g Woolworths Woolworths Cereal
Macro Thai Style Carrot Dip 200g Macro Woolworths Dips
Free From Gluten Bread 550g Free From Woolworths Gluten Free Bakery
Woolworths Gold Vintage Cheddar Cauliflower Cheese 595g Gold Woolworths Heat and Serve — Fresh Vegetable Sides
Woolworths Gold Savoury Biscuits Gold Woolworths Entertaining/Snacking
Created with Jamie Bombay Chicken Meal Kit Created with Jamie Woolworths Meal Kits

 

 

BY Tate Papworth ON 24 February 2016