Xero on hunt for new CMO as Andy Lark exits amid global restructure

Andy Lark is to leave Xero after the accounting software company announced changes to its organisational structure.

Accounting software company Xero has told investors it is restructuring in pursuit of its goal of reaching $1 billion of operating revenues. The ASX and NZX-listed company says it is implementing a ‘flatter’ organisational structure with country managers reporting directly to the CEO.

Andy Lark’s position, chief marketing and revenue officer, will be replaced by a chief marketing officer who’ll focus on global brand and marketing communications. Xero has begun the search for potential CMO candidates as it revealed Lark has chosen to explore new opportunities outside of Xero. Lark has had a long-standing relationship with Xero, previously consulting with senior executives before being named global CMO in October 2014.

A spokesperson tells Marketing the changes will have no further impact on the marketing teams currently in place.


INTERVIEW: The X-factor: Andy Lark on the secret to Xero’s success »


In other departments, roles for a chief people officer and chief accounting officer have recently been created to enable chief financial officer Sankar Narayan to focus more on driving operational outcomes and revenue globally.

Keri Gohman, an experienced executive from the US financial services industry will join the company in December as ‘President of the Americas’, tasked with leading Xero Americas through the next phase of growth from a new HQ in Denver. Russ Fujioka, who has been instrumental in building the company in the US over the last two years, has chosen to remain in San Francisco and will leave Xero at the end of the year.

 

 

 

Peter Roper
BY Peter Roper ON 31 October 2016
Editor of Marketing and Marketing Mag from 2013 to 2017. Tweets as @pete_arrr.