Australian advertising body The Communications Council has revealed its amalgamation with the Australasian Promotional Marketing Association (APMA).

APMA’s board ratified the committee’s unanimous vote to join The Communications Council, a decision formally supported by the Council at its board meeting.

Speaking at The Communications Council’s board meeting, chairman Anthony Freedman said, “It is with great excitement that we welcome APMA to the Communications Council and we are looking forward to implementing the merger in a way that significantly increases the presence of the APMA and The Communications Council in the future.”

CEO of The Communications Council, Daniel Leesong indicated that the industry is experiencing a period of consolidation, with APMA’s amalgamation with the Council a testament to this.

“Over the past year the APMA has been redefining its position in the marketing and advertising industry and we believe our association with The Communications Council is a great step forward in that respect,” said APMA chairman David Lo.

The Communications Council was formed in January 2010, merging the former Advertising Federation of Australia (AFA) with the Account Planning Group (APG) and the Australasian Writers and Art Directors Association (AWARD).