Apple CMO Phil Schiller named world’s most influential marketer for third year by Forbes

Apple’s Phil Schiller has topped the 2014 Forbes list of the world’s most influential CMOs for the third year in a row.

This year was the third in which Forbes and Appinions teamed up to rank marketers from companies in the Forbes Global 2000 list on their level of influence and opinion leadership.

CMOs with a high level of influence were defined as: “Those chief marketers whose contextually relevant opinions, as expressed in a variety of online and offline media, aren’t just heard, but spur content-sharing in others – like retweets or blog posts.”

The study scored Schiller more than three times higher than second-place winner, David Lauren of Ralph Lauren.

Schiller, whose official job title is senior vice president, worldwide marketing, put forward his influential opinions and reactions more than twice a week during the study, compared with the bottom half of the top 50 CMOs, who registered influential opinions less than three times a month.

Schiller has spent 20 of his 25 years marketing and management experience at Apple.

Here’s the top 50:

  1. Phil Schiller, Apple
  2. David Lauren, Ralph Lauren
  3. Tim Mahoney, General Motors
  4. Jim Farley, Ford
  5. John Frascotti, Hasbro
  6. Kristin Lemkau, JPMorgan Chase
  7. Trevor Edwards, Nike
  8. Beth Comstock, General Electric
  9. Seth Farbman, Gap
  10. Alain Visser, Volvo
  11. Matt Jauchius, Nationwide Mutual
  12. Richelle Parham, eBay
  13. Martine Reardon, Macy’s
  14. Kevin Krone, Southwest
  15. Olivier Francois, Fiat Chrysler
  16. Stephanie Linnartz, Marriott
  17. Andrew Nocella, American Airlines
  18. Barb Rechterman, GoDaddy
  19. Blair Christie, Cisco
  20. Anne Finucane, Bank of America
  21. Russell Wager, Mazda
  22. Jim Berra, Carnival
  23. Jeremy Burton, EMC
  24. Alan Gershenhorn, UPS
  25. Tony Pace, Doctor’s Associates (Subway)
  26. Keith Weed, Unilever
  27. Dorothy Dowling, Best Western
  28. Ola Kallenius, Mercedes-Benz
  29. Dana Anderson, Mondelez
  30. Ariel Kelman, Amazon
  31. Michael Zuna, Aflac
  32. Jeannine Haas, Avis Budget Group
  33. Karen Quintos, Dell
  34. Ken Chaplin, Trans Union
  35. Khaled Elkhouly, Etisalat
  36. Lorraine Twohill, Google
  37. Mark Hug, Prudential Financial
  38. Roel de Vries, Nissan
  39. Mike Wege, Hershey Company
  40. Brian Smith, Lexus
  41. David Christopher, AT&T
  42. Loren Angelo, Audi
  43. Deanie Elsner, Kraft
  44. Roy Benin, Mars
  45. Ann Mukherjee, Frito-Lay
  46. Andrea Riley, Ally Financial
  47. Ann Glover, Voya Financial
  48. Jeffrey Hirsch, Time Warner Cable
  49. Andy England, MillerCoors
  50. Johan Buse, SingTel

 

 

Michelle Herbison
BY Michelle Herbison ON 11 November 2014
Assistant editor, Marketing Magazine.