Apple WWDC live blog
Editor’s note: Marketing mag’s sister publication, Macworld Australia, hooked itself up to an IV drip of coffee to cover the keynote address of Apple’s annual Worldwide Developer’s Conference (WWDC) from 3am AEST this morning. There are a number of announcements of interest to marketers, including updates to the next version of Apple’s mobile operating system, iOS 6, such as Facebook integration, enhanced functionality for ‘personal assistant’ Siri, and a brand new app called Passbook that is set to give Google Wallet a run for its (virtual) money.
Good morning all, we are up and ready to cover Apple’s WWDC.
What do we expect to be announced today by Apple CEO Tim Cook? iOS 6 is a given, maybe Mountain Lion and a range of new Macs. Chance of a new iPhone?
Follow us live as we find out.
3:00 AM – The lights are going down, and Tim Cook is on stage to a huge applause.
Tim Cook opens the address:
“We have a great week planned for you and some really cool stuff to show you this morning.”
Attendees from over 60 countries and more than 112 sessions, 125 labs.
Over 400 million accounts on the App Store.
“The most vibrant app ecosystem on the planet. The size and momentum are just phenomenal.”
Tim Cook talking about the app store and its impact.
Apple’s written checks for over $5 billion to developers.
App Store in over 120 countries in the world.
Watching a video about how Apple has helped the community, including a blind man walking through a forest.
iOS apps helping the community:
A teacher in a school in India, showing off anatomy on projected on a sheet from an iPad.
Medical learning on the iPad, using 3D models. Use the same app in medical schools and primary level education in India.
Speech language pathologists using the iPad to help kids in a video.
“They become a toy for her, but a tool for me.”
Users are thanking developers:
“Thank you for giving my freedom back.” The blind man from the beginning.
Tim Cook is back on stage.
Today, we’re announcing exciting changes in our notebook lineup, and major release of OS X and iOS.
“Making them even better, so you can make even more amazing apps.”
Phil Schiller’s coming up to talk notebooks.
Today, Phil’s here to talk about the MacBook lineup
“So proud of this lineup of notebooks. It is by far the best in the industry.”
The MacBook Air first.
New third-generation Core processors (aka Ivy Bridge). Depending on config, up to 2.0GHz of dual-core i7 speed. With Turbo Boost up to 3.2 GHz. Up to 8GB of 1600MHz memory.
Up to 60% faster integrated graphics.
“Everyone is trying to copy it. But they find it’s not so easy.”
The Air is built entirely around flash storage. Now you can put up to 512GB into your Air.
One of the reasons to use flash storage is that it’s zippy and quick. But now it’s even faster. Up to 2x faster, over 500MBps of read speed. Faster than any hard drive.
I/O is faster too. USB 3 is now here on a Mac.
Up to 10x faster than USB2. Other people have started to add USB3. This is how they do it: separate USB2 and USB3 ports. Color-coded.
Port on each side, and they’re both USB3 *and* USB2. Don’t have to think about it; use whatever port you want.
FaceTime camera is updated to same as MacBook Pro. FaceTime HD 720p camera.
11-inch and 13-inch sizes, here’s the configs.
As we’ve seen 1.7GHz dual-core i5, up to 4GB of RAM. Integrated graphics are Intel HD Graphics 4000. Prices are US$999 and US$1099—US$100 less expensive than before.
1.8GHz dual-core i5, faster memory, same Intel graphics. US$1199 and US$1499, both US$100 less than before.
Best of all, starts shipping today.
Next up, nice update to the Pro.
“It is the quintessential professional notebook.”
So, they’ve now got Ivy Bridge processors, speeds of up to 2.7GHz, and on the 15-inch quad-core i7. 1600MHz memory, and integrated graphics up to 60% faster.
Discrete graphics are faster too, GeForce GT 650M (Kepler architecture), up to 1GB faster, and 60% faster than previous discrete graphics.
Also all USB3 as well as USB2
13-inch and 15-inch sizes.
The higher 13-inch comes with 8GB of
15-inch starts with quad-core i7, the GeForce GT 650M, hard drives, same battery life, at US$1799 and US$2199, same prices as before.
That’s the update to the MacBook Pro, also shipping today.
Across the board, Air and Pro all updated today (no mention of 17-inch, though).
“Nobody turns over their entire line as quickly and completely as we do at Apple.”
“So, what’s next?”
“There’s room on the side here…” A black-covered laptop has slid in.
“With the MacBook Air, the team did something really bold. With the Air, they envisioned the notebook.” Used new technology, get rid of legacy technologies.
Wired networking, optical drives, hard drives, etc.
So we’ve been asking the team, “What would make a next-generation MacBook Pro?”
Next Gen Mac Pro (Retina display).
Killer new display, architecture for the future, bold and bright, new design.
“So would you like to see the next-generation MacBook Pro?”
“It’s the most beautiful computer we have ever made.”
Dominated by magnificent new display. But if you want to be shocked, turn it around.
Turn it around to the side. It’s very thin. Very.
It’s thinner than Phil’s finger.
New next-gen MacBook pro. 0.71 inches thin.
Closed, it’s about as fully thick as the base of the old MacBook Pro. About as thin as an Air.
Lightest pro notebook than they’ve ever made. Lighter than 13-inch Pro.
Gorgeous display. “A breakthrough in display engineering.”
It’s a Retina display.
15.4 inches across, but its pixel density is 2880×1800
4x the number of pixels. Density is 220 ppi. 5,184,000 pixels.
The world’s highest resolution notebook display.
Ships with Lion, but all the apps are updated to work with the high-res display.
Thumbnail views in iPhoto are gorgeous.
Updating pro apps as well. Major update to Aperture; not only has whole UI been updated, but now looking at 4x the resolution of photos.
Final Cut Pro X updated as well.
The video area in the upper corner of Final Cut Pro is 100% pixel-for-pixel 1080p video.
3,000,000 pixels left over for your timeline, video effects, etc.
“Apps do have to be updated; if they aren’t, they’ll be pixel doubled for the right size. Been working with key developers to update their apps.”
“Isn’t the bottom of our computer prettier than the top of anyone else’s computer?”
Fastest quad-core processors. Up to 2.7GHz i7 processors. Turbo Boost up to 3.2GHz.
Up to 16GB of 1600MHz RAM.
Fastest graphics. GeForce GT 650M, Kepler graphics.
Built around flash storage. Now configure up to 768GB of internal flash storage.
Up to 7 hours of battery life and 30 days of standby.
MagSafe 2? SD card. HDMI out. USB3/USB2 on either side. Two Thunderbolt ports. Headphone.
Thunderbolt’s catching on. Here’s a Promise flash RAID drive you can plug in via Thunderbolt, for example.
A fantastic Blackmagic camera over Thunderbolt.
Apple’s making some adapters. Thunderbolt to FireWire 800 and Thunderbolt to Gigabit Ethernet.
Glass Multi-Touch trackpad, naturally. Beautiful backlit keyboard.
802.11n Wi-Fi, Bluetooth 4.0. FaceTimeHD camera. Dual mics, using beam-forming.
Best stereo speakers ever put into a desktop or notebook computer.
Now showing a video.
“The very best computer that we’ve ever built.” —Jony Ive.
So, if you were waiting for a platform transition, here it is: USB 3, HDMI, Thunderbolt x2, retina display…. this is not an iterative update.
Oh, right, and all SSD.
Jony: “It’s built for extreme performance, but it’s remarkably portable. We changed our approach to the design of the display. We eliminated the need for a separate cover glass.”
“By not purchasing standard parts, we can create a product that’s more elegant and more efficient.”
They spaced the fan blades asymmetrically so that the fan noise is not a uniform sound, but more dispersed.
The screen is a part of the glass, not behind it. Similar to the iPad.
“No one else comes close to this kind of performance.”
With the new MBP, we set out to design something extreme. That meant we could design the best computer for today, and the future.”
And Phil is back!
15.4 Retina display, 2.3GHz quad-core i7, 8GB of RAM, GeForce Gt 650M with 1GB of VRAM, 256GB flash storage. Starting at US$2199.
Environmentally friendly as well. Energy Star 5.2, arsenic-free, mercury-free glas, BFR-free, PVC-free, highly recyclable.
Starts shipping today.
“That completes our notebook lineup:” great update to MacBook Air, great update to existing architecture MacBook Pro, and the new next-generation MacBook Pro.
OS X – Mountain Lion.
Craig Federighi is here to talk about OS X.
More than a decade. 66 million Mac users, triple what they had just 5 years ago.
Lion was the first released distributed electronically via the Mac App Store, making it easier than ever to purchase, download, and install.
26 million copies shipped to date. Best selling release ever.
40% of OS X users are running Lion. Achieved in 9 months. Windows 7 took 26 months to get to the same level.
Here to announce Mountain Lion, less than a year later.
Deliver world’s most advanced operating system for notebook and desktop computers. Interface optimized for multitouch trackpads, and mice.
First up, iCloud. 125 million registered users. With Mountain Lion, build support for iCloud right in. Sign in to your new Mac with your Apple ID, automatically configure apps to work with iCloud.
All of your content is up to date across all of your devices.
With Mountain Lion we introduced 3 new apps optimized for iClouds: Messages, Reminders, and Notes.
Also bring integration for document-based apps.
Documents in the Cloud.
It does two important things: first, provides a simple new way to access and organize your documents. Launch an app like Pages and it comes up with a document library with a list of your Pages documents in the cloud.
Available across all your Macs and iOS devices. Adopted in all of Apple’s key apps. Pages, Numbers, Keynote, Preview, Text Edit.
Developer SDK for developers to add support in their apps as well.
We’re watching to see what is new here versus what was announced when Mountain Lion was previewed earlier this year.
A beautiful new glass Dock (can’t quite see it from here). Opens up Reminders. Downloaded from iCloud, multitouch gestures, location-based reminders.
Notes app. All the notes you take on your iPad are available in Notes. Images and links supported, and open up notes in separate windows if you want to keep them around.
iMessage on the Mac. Synchronized conversations, or answering a buzz from your phone on your Mac.
Respond via iMessage, or FaceTime, or “legacy chat services”.
You can send images and HD video too.
Launch Numbers to see document library. Or open Previews to view PDFs.
Add a document to that cloud library? Just drag and drop it in. Now available across all devices.
Cloud-enabled iWork apps… I saw them demoed for me back when Mountain Lion was announced, and we’re seeing them here again, with more detail.
Open up a poster in Pages. Because this is in his cloud library, also available on his phone. Here on his phone he can view and make changes to the document. As Craig changes stuff on his phone, it gets changed automatically on the Mac.
Good price, developers get to see the near-final with the new features today, and they’ve got a few weeks to finalize.
Scott: “I find it incredible that through the end of March, we have already sold more than 365 million iOS devices.”
More than 80 percent of customers are running very latest version of iOS, iOS 5.
Compare that to the competition.
A pie chart of hugely fragmented Android distributions.
“They released a dairy product, 4.0, about the same time that we released iOS 5. About 7 percent of Android customers are running the latest version versus 80 percent of customers running iOS 5.”
Review of iOS 5: Notification Center. 84 of the top 100 social apps sending notifications. 7 billion notifications per day. More than 1.5 trillion push notifications already.
iMessage: 140 million iMessage users, sending 150 billion messages, currently sending more than 1 billion messages per day.
Twitter integration. 3x growth in iOS users using Twitter. 10 billion tweets from iOS 5. Nearly half of all photos shared with Twitter’s photo sharing service come from iOS 5.
Game Center. More than 130 million people using it. Submit 5 billion scores every single week, and 2/3rds of top 100 games integrate with Game Center. More than 75% of customers checked the top box of “very satisfied” compared to less than 50 percent for the competition.
One reason customers are so satisfied is that every year since original iPhone we come out with a new release. This year’s no exception.
Fantastic release. More than 200 new features. Starting with some significant enhancements to Siri.
Siri’s only been out for 8 months, already does lots of stuff.
“If you’re my kids, you can just chat with it for a while.”
Siri’s been learning a lot more for these eight months. So here’s what Siri can do in IOS 6.
“Siri has learned all about sports.”
“What was the score of the last Giants game?”
“The Giants were downed by the Rangers yesterday; the final score was 5 to 0.”
Nice scoreboard interface.
Ask about individual players. “What is Buster Posey’s batting average?”
Buster Posey has a batting average of .290. Player card and stats.
“What are the National League standings?”
And you get the standings in a nice little graphic.
Next up, Siri has learned a lot more about restaurants.
“Find a great place for dinner.”
15 restaurants, sorted by rating, average price, type of restaurant. Get lots of information about it, maps, hours, reservations, and even see Yelp reviews right in Siri.”
Tap on any review and it’ll take you right to the Yelp app.
Partnered with Open Table; tap to make reservations. Opens Open Table app.
Siri’s become something of a movie buff.
“What movies are playing at the Metreon?”
“Okay, found 8 movies at the Metreon.” Tells you what movies are playing.
Integrated with Rotten Tomatoes for reviews. Tap to watch trailer right in Siri.
Siri has also learned how to launch apps.
“Play Temple Run.”
Bam. Takes you to Temple Run.
Just a few of the things SIri has learned in iOS 6.
Way more. Sports scores, lot of leagues including English Premier League.
Siri in Cars?
“You’ve heard of hands free. Lets you keep hands on steering wheel while you’re using your phone.” Working with a number of car manufacturers to use a button on the steering wheel to trigger Siri.
A number of auto manufacturers have already committed to deliver eyes-free Siri integration in the next 12 months. BMW, GM, Mercedes, Land Rover, Jaguar, Audi, Toyota, Chysler, and Honda.
Making Siri more international. Adding English/French for Canada, (“Eh?” quips Scott), Spanish for Spain, Mexico, and the U.S.; Italian; Switzerland, Italian, French, and German; Korean; Mandarin for Taiwan, Cantonese for Hong Kong, and Mandarin and Hong Kong for mainland China.
Siri to the iPad
And Siri will for the first time come to the new iPad.
Just a few of the enhancements for Siri in iOS 6.
Next, Facebook integration.
Working very closely with Facebook to create best Facebook experience ever on a mobile device. Integrating right in iOS 6. Enter your username/password in Settings.
Don’t need to relogin when you launch another app. Post photos and websites from Photos and Safari, post locations from Maps, can talk about your favorite app. Movies, TV shows from the iTunes Store. Talk some smack from Game Center.
And integrated with Notification Center. Drag down to post from Facebook or Twitter, right from Notification Center.
Also integrated with Facebook from Siri. And made this integration a public API to make it easy for apps to post to Facebook.
Didn’t stop there. Also integrated in the App Store. Like apps and see which apps your friends like. Also in iTunes Store with music, TV shows, and movies.