The Archibald Prize takes over Twitter

Art Gallery NSW is tapping into social media to promote this year’s exhibition of the prestigious Archibald Prize. The gallery has enlisted several high-profile Twitter users it has dubbed ‘TwitCrits’ to live tweet about the exhibition every Friday during the exhibition period.

Using the hashtag #archibald2015, the ‘TwitCrits’ will give their take on the Archibald Prize finalists from their personal Twitter accounts.

Art Gallery of New South Wales director of public engagement, Jacquie Riddell, said this was the second year the TwitCrit campaign had run, this time with more Twitter users involved.

“TwitCrit will deliver the Archibald Prize to a hungry social media audience. It’s Australia’s favourite art award, where we invite everyone to come and give their opinion about the finalists.”

This year the Archibald Prize was awarded to Newcastle artist Nigel Milsom for his portrait of Sydney barrister Charles Waterstreet.

The ‘TwitCrits’ include:

  • Danielle Cormack, actress who plays Bea Smith on Foxtel’s Wentworth,
  • Leigh Sales, anchor of ABC’s 7.30,
  • Annabel Crabb, ABC chief online political writer and presenter of Kitchen Cabinet,
  • Adam Spencer, broadcaster and maths/science ambassador,
  • Benjamin Law, journalist, columnist and screenwriter,
  • Marc Fennell, host of The Feed on SBS2 and That Movie Guy on Triple J,
  • Edwina Bartholomew, Channel Seven journalist and presenter,
  • Sandra Sully, Ten Eyewitness news presenter,
  • David Speers, political editor and anchor of PM Agenda and The Nation on Sky News Live, and
  • Jane Caro, novelist, feminist and social commentator.

Here are a few of the tweets the campaign has attracted so far:

 

benjamin law tweet

 

annabel crabb tweet

 

Michelle Herbison
BY Michelle Herbison ON 23 July 2015
Assistant editor, Marketing Magazine.