We all know that times are going to get tough, but BBH London has taken the word thrifty to a whole new level.

The agency has produced a TVC for car company Audi, explaining the virtues of its Q5 model, that it has been unboxed.

Featuring the music of folk hero Woody Gutherie (whos biggest fan is non other than Bob Dylan) the TVC depicts a cardboard box in the middle of a showroom.

A small hand-drawn character then proceeds to fold the box into the shape of the Q5. At the end, viewers are encouraged to Unbox the box.

It would seem that as the current economic troubles that are threatening campaign budgets everywhere, it is forcing agencies to – wait for it – think outside the…