Aussie filmmaker a finalist in Doritos ‘Crash the Super Bowl’ competition
The finalists for Doritos’ 2015 ‘Crash the Super Bowl’ contest have been announced, and again there’s an Australian entrant in the final 10.
Australian filmmaker Armand de Saint-Salvy is one of 10 finalists in the annual ‘Doritos Crash the Super Bowl’ promotion, a competition that invites fans of the corn chip brand to create TV advertisements with the two winning spots being aired during the Super Bowl on Sunday 1 February (local time).
De Saint-Salvy’s entry ‘Manchild’ was chosen as a finalist, the second year running an Australian entrant has made the final list (remember ‘Finger Cleaner’?)
This is the second year fans from outside the United States have been allowed to enter the contest. Four of the 10 finalists this year are from outside the US: Canada, the UK and Australia.
Ultimately, two ads will air in front of a global television audience during Super Bowl XLIX. The Grand Prize winner chosen by votes and a first prize winner selected by the Doritos brand team. The creator of the ad that receives the most fan votes will win US$US1 million in prize money as well as the opportunity to work for a year at Universal Pictures in Hollywood. The first prize winner, as selected by the Doritos brand, will receive US$50,000.
The 10 finalist videos and voting system are housed on the ‘Crash the Super Bowl’ campaign site.