Aussie Honda ad to entertain Dutch
A Honda Australia TVC dubbed ‘Imagination’ is now being used to promote Honda Jazz in the Netherlands.
Produced in collaboration with advertising agency 303, the result of a creative partnership between Honda Australia and Revolver Films’ director Kris Moyers.
The ad uses 1,469,333 multi-coloured plastic blocks, the number calculated to fill the interior of the Jazz, through a series of images including a giant dog chasing a ball, a sneaker-wearing octopus, a surfboard riding a wave and a submarine.
Each object in the commercial was built using a number of blocks in 366 separate scenes and pieced together to form a moving image, in a process took over 12 hours to complete.