Being an avid fan of foosball, this campaign caught the Newspup’s eye.

Created by 2Fish, this Lacoste campaign featured a series of unique activities to mark the company’s first year as the official outfitter of the Australian Open.

“It was a great example of how to create a brand experience with an immediate return on investment via direct product sales,” Adam Mortimer, 2Fish managing director explains.

The ‘Lacoste Palace’ was housed within a custom inflatable marquee at the Australian Open, with the key centrepiece being a custom-built game called Lacoste Spin Tennis (the tennis version of foosball), which ran continuously for the two weeks of the competition.

Running in tandem at Melbourne Central shopping centre, a Lacoste retail pop-up experience and a custom built Nintendo Wii tennis attraction were also on show.

Glen Ryan, 2Fish Creative Director says “The retail and brand experience space was designed to bring the Lacoste 2009 theme ‘Joy of living – Joy of playing’ to life, in an interactive, playful place, while still creating an environment that embodied effortless casual elegance.”