Australia, China and NZ top performing countries at APAC Effies
The APAC Effie celebrated the winners of the 2014 Awards at its Awards Gala in Singapore last night, presenting a total of 56 awards – 12 Golds, 26 Silvers and 18 Bronzes, as well as naming agency and network of the year.
56 entries have emerged as winners from amongst finalists from 16 countries, proving to be the most effective marketing campaigns in the region. Australia, China and New Zealand are ranked the top three countries with the highest number of winners.
Also announced at the Awards Gala were the APAC Effie 2014 Agency of the Year and Agency Network of the Year Awards. Colenso BBDO/Proximity New Zealand was awarded Agency of the Year Awards, with Lowe Lintas & Partners Mumbai and Whybin\TBWA Sydney following closely in the second and third positions respectively.
BBDO Worldwide was named the Agency Network of the Year, picking up a total of two Golds, seven Silvers and six Bronzes from its agencies in the region. In the running were Ogilvy & Mather and Lowe & Partners.
Amidst the celebration in marketing effectiveness, the Awards Gala was also filled with joy and laughter brought by Pam Oei, a veteran actor and comedian who was the host and entertainer for the evening.
“We were impressed by the volume of outstanding entries from the region. The strong participation from the industry is extremely encouraging for our first year,” commented Connie Chan, the 2014 Awards Chairman. “The Effies represents excellence in marketing effectiveness and winning this highly-coveted award is not easy. Huge congratulations to all winners for the great work!”
APAC Effie Awards is organised by Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group. Said Anthony Kang, Chairman of CAAAA and Chairman of the APAC Effie Committee: “Effie Awards is a global symbol of marketing effectiveness and winning an APAC Effie is a huge testament that the work is one of the best in the region. It is more than just another great idea as it delivers outstanding results.”
The Gold, Silver, Bronze winners and Finalists will be included in the Effie Effectiveness Index, a global ranking which identifies and ranks the most effective marketers, brands by analysing finalist and winner data from worldwide Effie competitions.
APAC Effie Awards 2014 – Winners (Results by Category)
Agency Network of the Year: BBDO Worldwide
Agency of the Year: Colenso BBDO / Proximity New Zealand
The full winners list can be viewed at the APAC Effie website.