Australia dominates international ad awards
Australian agencies collected eight out of 18 awards at the Interactive Advertising Bureau (IAB) Mixx awards.
The agencies were all successful at the domestic awards and included Sapient Nitro, JWT Australia, ZenithOptimedia and Soap Creative.
Sapient Nitro’s ‘The Best Job in the World’ campaign continued its blockbuster run, taking the ‘Best in Show’ award, with the agency collecting gold in direct response, lead generation, social marketing, international and cross-media integration.
According to Paul Fisher, IAB Australia CEO, the resounding success of the Australian agencies proves that Australia has earned a place at the global table of influence in online advertising and is now punching well above its weight in the quality of digital media campaigns, creative and talent.
“The sophistication and effectiveness of their campaigns demonstrated that online offers brands newfound opportunities to build deeper, exclusive relationships with their customers,” explained Fisher.