Australian social media statistics for September 2012

Social Media News has released its latest set of statistics charting the ups and downs of the top players in the social media landscape. Where are users spending their time?

As editor David Cowling points out, the biggest players – Facebook, YouTube and Twitter – are gaining users at a minimal rate, with active users remaining steady. He also suggests the fall of Digg.com coincides with the site’s redesign, which could be why many users have stopped using the site.

The effect of Myspace’s major redesign and relaunch are yet to be felt, but it will be interesting to see what change, if any, occurs once the new Brisbane-designed site gathers steam after opening for registrations less than a week ago.

Sites ranked by monthly active users in Australia:

1. Facebook – 11,500,000 Australian accounts according to Facebook (steady)(13 million according to Google Adplanner)

2. YouTube – 11,000,000 unique Austs (steady)

3. Blogspot – 3,800,000 (down 200,000)

4. LinkedIn – 2,200,000 (steady)

5. Twitter – 2,114,000 (steady)

6. WordPress.com – 1,700,000 (up 100,000)

7. Instagram – 1,500,000 (up 200,000)

8. Tumblr – 1,100,000 (down 100,000)

9. TripAdvisor – 960,000 (steady)

10. Flickr – 800,000 (down 20,000)

11. Pinterest – 640,000 (up 20,000)

12. MySpace – 390,000 (steady)

13. Google Plus – approximately 377,500 (down ~300,000)

14. Yelp – 200,000 (up 8000)

15. Reddit – 150,000 (steady)

16. StumbleUpon – 100,000 (down 10,000)

17. Digg – 65,000 (down 12,000)

18. Foursquare – 58,000 (down 5000)

19. Delicious – 30,000 (steady)

 

Ranked by time per visit:

1. Facebook – 25 minutes 43 seconds

2. YouTube – 17 minutes 35 seconds

3. Reddit – 12 minutes 30 seconds

4. Tumblr – 16 minutes 30 seconds

5. Pinterest – 13 minutes

6. MySpace – 12 minutes 30 seconds

7. Twitter – 11 minutes 20 seconds

8. LinkedIn – 8 minutes 50 seconds

9. TripAdvisor – 8 minutes 50 seconds

10. StumbleUpon – 8 minutes 40 seconds

11. Flickr – 8 minutes

12. Delicious – 7 minutes 20 seconds

13. Blogspot – 6 minutes 40 seconds

14. WordPress.com – 5 minutes 30 seconds

15. Digg – 5 minutes 30 seconds

16. Foursquare – 4 minutes

17. Yelp – 3 minutes 40 seconds

18. Instagram – 3 minutes

19. Google Plus – no data

 

Sources: Google DoubleClick Ad Planner tool, Google Trends, Google Insights, Comcast, Quantcast, Facebook Self-Serve advertising tool, Checkfacebook.com and official Facebook representatives. Figures correct as of 30 September 2012.

Compiled by SocialMediaNews.com.au (CC BY-ND 3.0)

  • Hey guys – I’m curious about the Google+ results. Are these only Australian figures? The general opinion seems to be that Google+ is great if you work for Google! However these figures would suggest that Google+ in Australia is the only social media site worth using. Can someone explain these figures with a little more detail please?

  • Peter Roper

    Thanks for pointing that out – Yes, the figure of 377,500,000 Australian users was a fairly big typo! Have corrected now to 377,500.
    How the figures are estimated is discussed in detail here: http://www.socialmedianews.com.au/social-media-statistics-australia-september-2012/

    Cheers,
    Peter
    Marketing mag