Australian ad-spend on the rise
Marketers – with this financial year coming to a close and planning for the next cycle well underway, its time to consider shifting a larger budget into advertising if your brand is to have any presence in the market. According to the latest Consensus Forecast by Warc, formerly known as the World Advertising Research Centre, advertising expenditure in Australia is predicted to increase by at least 5% in 2011.
Globally, India has been surveyed to lead the way in greater adspend with an increase in 17.5% while Japan is the only country surveyed to produce a contraction between 2011 and 2012.
In terms of media expenditure, it is not surprising that online advertising is topping the charts with a predicted growth of 13%. Interesting, television ad-spend is expected to continue to enjoy an increase of 5.7% and 7.2% in 2011 and 2012 respectively while outdoor advertising comes in close with a predicted average of 6.5% boost.
The increase in advertising dollars comes as a surprise, according to Warc’s data editor Suzy Young. “Despite recent jolts to the world economy the recovery in the global ad market remains concrete.” It was predicted that the widespread of civil unrest in the Middle East and the impact of recent Japanese natural disasters would slow global economic and advertising growth.