During December 2009 eight million Australians visited an etailer, according to comScore.

A comScore study found three out of five Australians had visited an online retail site – the highest traffic for the year. This represents a 3% increase year-on-year. Apple.com led the category with more than three million visitors, or a 63% increase.

Top 10 Retail Sites in Australia by Unique Visitors
Website December 2008 December 2009 Percentage Change
Apple.com Worldwide Sites 1,873 million 8,123 million 63%
Amazon Sites 1,994 million 2,554 million 28%
Coles Group Ltd 1,005 million 1,304 million 30%
Woolworths Limited 817 million 1,210 million 48%
Shopping.com Sites 971 million 1,036 million 7%
GetPrice.com.au 381 million 652 million 71%
MyShopping.com.au 281 million 475 million 69%
DealsDirect.com.au 457 million 452 million -1%
Dell 284 million 448 million 58%
AmericanGreetings Property 445 million 443 million -0.449%
  • Courtesy comScore

“December continues to be the heaviest month for visitation to retail sites as the holiday shopping season reaches its pinnacle,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “The online channel is an increasingly important component of retailers’ holiday strategies with a growing number of consumers turning to the Web for comparison shopping and purchasing convenience.”

Top 10 Retail Subcategories in Australia by Unique Visitors
Subcategory December 2008 December 2009 Percentage change
Computer hardware 4,384 million 3,926 million -10%
Comparison shopping 2,305 million 2,665 million 16%
Computer software 1,100 million 1,604 million 46%
Apparel 1,064 million 1,500 million 41%
Department stores 1,090 million 1,411 million 30%
Consumer electronics 1,088million 1,394 million 28%
Tickets 974 million 862 million -11%
Flowers/gifts/greetings 759 million 766 million 1%
Sports/outdoor 609 million 736 million 21%
Food 438 million 582 million 33%
  • Courtesy comScore