Australian Made Campaign (AMC) has announced the formation of Australian Made Media (AMM), an integrated communications platform exclusively for Australian-made brands.

Established as a joint venture between AMC and newly formed Melbourne-based creative services company, Mediasset, AMM will offer users of the ‘Australian Made, Australian Grown’ logo specialist media production and placement expertise and a range of branded media packages, likely to comprise online, event and mass media options.

The global financial crisis has sparked a resurgence of interest in Australian branding, indicated Ian Harrison chief executive of AMCL, with ‘Australian Made, Australian Grown’ reporting record numbers of applications to use the logo since March this year.

“We see the introduction of AMM as a valuable extension of the power of the AMAG logo to help licensees promote their products to consumers. It will combine the ‘rational product sell’ of advertorial with the emotional hook that the Australian Made logo delivers so powerfully… reinforcing the public’s understanding of the ‘Australianness’ of a licensee’s products and operations,” said Harrison.

The board of AMM will be comprised of Paul Taylor, founder of Day&Age and former creative director of M&C Saatchi Melbourne, and Paul Leeds, former CEO of Starcom Australia, as chairman.

The new company is currently on the lookout for a national media sales director.