Melbourne suburb Berwick has been named Australia’s top FlyBuys suburb.

Residents of Berwick have earned almost 30 million points with the program in the past year alone. According to FlyBuys nearly 8,000 Berwick inhabitants are members of the program and have collected over 4,000 rewards in the past year. Berwick is trailed narrowly by Toowoomba in Qld with 29.7 million points and Castle Hill in NSW with 21.4 million.

FlyBuys is currently celebrating its 15th birthday since its launch in 1994 more than eight million Australians have joined. This makes FlyBuys the fourth largest coalition loyalty shopping program worldwide. The most popular rewards are gift cards, but when choosing merchandise Australians prefer cordless phones, followed by wine and iPods.

Many companies have tried to copy FlyBuys’ success over the years but we remain Australia’s largest coalition loyalty shopping program – and one of the largest in the world,” said Phil Hawkins, FlyBuys general manager. “Every year we are welcoming hundreds of thousands of new members, as Australians look for extra ways to get value from their everyday shopping.”

FlyBuys also claims that:

  • The question “Have you got FlyBuys?” has been asked 12 billion times across Australia since its inception,
  • 40,000 points are issued every minute, and
  • 1.5 million redemptions are made annually.