AWARD contest to showcase winners in iPad app

AWARD, the creativity contest to be awarded during this week’s Festival of Commercial Creativity, has launched an iPad app to showcase its winners.

The app will become an annually-updated digital showcase for the Australasian Writers and Art Directors Association (AWARD) awards program, replacing the traditional printed winners annual.

The transition to digital will enable the creative community to conveniently access the award-winning campaign work wherever they are, while enhancing the viewing experience with the introduction of moving imagery, sound, category filters and the ability to watch, rather than simply describe, showcased footage.

AWARD is about recognising ground-breaking work and it’s fitting for the showcase to move to app form, chairman of the program Craig Davis says. “It means that people here and overseas can enjoy the best of AWARD as a seamless tablet experience. We are the first award show in the world to create a showcase like this.”

This year’s AWARD contest – the 34th – has attracted around 2000 entries. The winners for 2013 will be announced on 21 March at a dedicated ceremony in Sydney’s Town Hall, as part of Circus, the three-day commercial creativity event.

The AWARD awards app, produced by Future Buro, can be downloaded free from iTunes.