Branded content documentary attempts to pull the fashion rug out from under Melbourne and Sydney

The Brisbane shopping scene is challenging Sydney and Melbourne to obtain the title of most fashionable city through a documentary created to promote QueensPlaza Shopping Centre.

The documentary, launching next week, Uncovering the Brisbane Look explores and celebrates Brisbane style and what makes it so unique from other capital cities in Australia, and aims to document Brisbane’s thriving fashion industry.

Creative agency Junior is behind the film which features interviews with the likes of Easton Pearson’s Lydia Pearson, Sass & Bide’s Heidi Middleton and the Zimmermann sisters among others and narrated by former Vogue fashion editor, Kirstie Clements.

The documentary will be screening in the centre and online from 3 to 30 March.