Brands’ environmental values less important to Australians than those overseas
Australians place less importance on companies’ environmental values than people in other countries do, a new survey has found. The survey by GFK asked over 28,000 people in 23 countries how they felt about ethical shopping.
Two thirds of Australians surveyed (66%) believe brands and companies should be environmentally responsible, compared to the global 76%. Almost half of Australians (48%) only buy products and services that appeal to their beliefs, values or ideals. Similarly, 47% of Australians feel guilty when doing something that is not environmentally friendly.
Internationally, close to two-thirds of people (63%) feel guilty about doing something that is not environmentally friendly, and only buy products and services that appeal to their beliefs.
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India is leading the pack in terms of ethical shopping, with 94% of respondents agreeing that brands need to be environmentally responsible and that they only buying products in line with their beliefs. About 85% of Indians feel guilty about doing something not environmentally sound.
The results also found that slightly more women than men agree or strongly agree that brands should be environmentally responsible (78% versus 75%), and slightly more women than men feel guilty about non-environmentally friendly choices (64% compared to 61%). The same amount of men and women (63%) agree they only buy products or services that appeal to their beliefs.
Only 69% of teenagers aged 15 to 19 agreed that brands and companies should be environmentally responsible, compared to 80% of 30 to 39 year olds.
More than two thirds of 30 to 39 year olds (68%) and 20 to 29 year olds (65%) agreed they only buy products that appeal to their beliefs. Teenagers and those aged over 60 were less likely to agree (57%).
But teenagers showed the highest percentage (18%) of strongly agreeing that they feel guilty when they do something not environmentally friendly. The report suggests this shows how teenagers have a greater awareness than previous generations in seeing the environment as a personal responsibility.