Cadbury Marvellous Creations to launch in UK next month

Following its original lift-off and success in Australia, the debut of Cadbury’s Marvellous Creations brand extension is set be held next month in the UK, the place where John Cadbury began selling tea, coffee and drinking chocolate in 1824.

An extension of its Cadbury Dairy Milk brand, Marvellous Creations will be sold in two flavours: Jelly Popping Candy Shells and Cookie Nut Crunch.

On the launch of the range in Australia Last year, Ben Wicks, general manager marketing chocolate for Cadbury Dairy Milk, described the launch of Marvellous Creations as the most significant innovation for Cadbury Dairy Milk in 2012: “Through Marvellous Creations, we are bringing fun and excitement into the way Australians enjoy their favourite chocolate, with the combination of unusual ingredients and flavours that literally tantalise the taste buds with every bite.”