Cadbury uses its Eyebrows for new campaign
The release of the new Cadbury ‘moulded block’ range in Australia and New Zealand will be accompanied by the Cadbury’s unusual and ‘joyful’ advertising campaign, The Eyebrows.
If you wondered what a gorilla playing the drums to Phil Collins (or John Farnham in Australia) had to do with chocolate, Cadbury indicates that it aims to show consumers how ‘advertising can be as joyful as eating chocolate with its campaign’.
So far the TVC is a bigger global hit than the Gorilla campaign with more than six million views on YouTube and it has doubled the number of Gorilla hits at the same time since its release in UK last year.
‘Eyebrows’ is all about tapping in to your playful side and having fun, explains Mike Busuttil, Cadbury Moulded marketing manager.
“We’ll be keeping the ‘Eyebrows’ momentum going by backing this up with really catchy digital, online and experiential programs designed to let you personally engage with our activity – in essence, it’s all about fun and moments of joy,” explains Busuttil.