Canon Australia’s ‘EOS Photochains’ campaign has taken out the Media Grand Prix at Cannes Lions.

The brand also picked up gold, silver and two bronze awards in the ‘Direct’ category, silver in the Promo and Activations’ category and silver for the PR category.

‘EOS Photochains’ has also been shortlisted in the Australian IAB Awards for the ‘Social Media Marketing’ and ‘Brand Destination Site’ categories.

“At Canon we judge our marketing effectiveness on commercial outcomes and Canon EOS has performed exceptionally well, achieving revenue growth of 44% to $138 million in 2009. Importantly our market share grew to 54% by value in 2009, meaning more than 1 in 2 consumers chose Canon,” said Darren Ryan, Canon Australia’s general manager of consumer marketing. “To win such prestigious awards is powerful affirmation that our local team and agency partners are at the forefront in creating brand experiences and communications based firmly in deep consumer research and understanding.”