CC Media launches as digital retail services specialist
CC Media launches this week as a digital company specialising in interactive advertising services for the retail sector.
The existing Catalogue Central and Stylehunter brands will be joined by two new digital marketing products, CC Mail and Catview, under the banner of CC Media.
Matt Berriman, general manager of CC Media, says retail marketers now understand the power of online. With 15 million Australians online each month and with the increase in consumers researching on the internet, its critical retailers can effectively communicate with them. Berriman is excited about providing retailers a ‘one-stop shop’ that will allow them to do this in a multi-channelled, accountable and cost-effective way.
“The current market is primed to embrace a digital company that guarantees interaction between retailers and their target audiences. We have already proven through our Catalogue Central offering that we can provide marketers with strong ROI and CC Media is the next step in ensuring they can connect with consumers in a multi-channelled approach, no matter where they are online.”
CC Media will allow retailers to engage with consumers across multiple digital touch points including performance-based mediums such as display, email/SMS marketing and online catalogue solutions. Through the use of CC Media’s heat map technology and user analytics, retailers now have the opportunity to capture detailed customer data and valuable product insight that was previously unavailable to them through traditional media.
Catalogue Central will become CC Media’s flagship brand, with demand for the online catalogue business continuing to increase. The business is already tracking at 53% annual growth to date, on the back of 80% growth in 2008. This growth is driven by the success of its guaranteed catalogue reads and ability to target specific demographics by utilising its 260,000 strong active database.
Stylehunter is Catalogue Central’s sister site and lists a number of high-end fashion clients such as Barkins, Kookai, Wish and Sportsgirl. Stylehunter provides retailers with a cost-effective way of reaching fashionistas without the costs and wastage associated with traditional magazines.
CC Mail is a new addition to the CC Media offering, giving retailers the ability to utilise a performance-based email and SMS marketing services, designed to drive foot traffic and sales through integration with other marketing activities.
Catview focuses on providing the latest in marketing analytics through exclusive heat map technology. This gives retailers the ability to capture comprehensive consumer data which can be utilised to support and scrutinise the product focus of traditional retail marketing campaigns. Catview now gives retailers the ability to utilise this technology on their own website.
“This is an exciting development for retailers who can now take control of their digital marketing campaigns with guaranteed performance, high ROI and in-depth analytics to make better informed decisions during and/or at the end of their campaigns,” said Berriman.