The Christian church is launching its biggest ever Australian marketing campaign.

The integrated campaign will run throughout NSW and involve thousands of churches. The campaign is non-denominational, multi-culturally focused and seeks to promote Jesus rather than a particular denomination.

Titled ‘Jesus. All about Life’, the six-week campaign will make use of digital, OOH, print, radio and TVC. It aims to target current and non-practicing Christians as well as those considered non-believers. With the goal of bringing Jesus back into public conversation, the campaign will look at everyday paradoxes through a Christian lens.

“We have developed the campaign to promote a presence in the community in which all Australians will consider faith in Jesus as an option, especially in the difficult times we are facing at present,” said Daniel Willis, Bible Society CEO and co-founder.

“Our approach reflects how communications channels have changed from the traditional methods the church may have been using, to using contemporary tools such as viral and social media alongside TV and outdoor advertising.”