CMO or CIO: who’s geekier? (Or, how tech investment is changing relationships)

Question: How is the increase in technology investment by marketers affecting the relationship between CMO and CIO?

Answer: Let’s ask the panel!

In this clip from The B2B Lab, Brendan Park of Leightons, Valerie Walsh of IBM, Sonia Adams of APSMA, and Marion Steele of RMIT discuss how marketing-IT alignment is the new marketing-sales alignment.

(And don’t forget, The B2B Lab is taking place again on 1 October (next Tuesday). You can register here now » )