Coca-Cola adds fizz to the beauty aisle with nail polish licensing deal

The Coca-Cola Company has licensed its brands in a deal that will see the release of a range of nail polishes this June by nail polish brand OPI.

It’s the latest addition to the company’s profitable licensing deals, which rake in more than $1 billion annually.

Coca-Cola has more than 300 licensees selling its branded products, the likes of which already extend to apparel, sports balls and bicycles among a dozen other categories.

The Coca-Cola x OPI range features nine new colours inspired by Coca-Cola’s best selling drinks including shades such as ‘Today I accomplished Zero’, ‘Sorry I’m fizzy today’ and ‘Get Cherried Away’.

Kate Dwyer, director of worldwide licensing for Coca-Cola, told ABC News America the drinks manufacturer’s partnerships with beauty products dated back to the 1940s.

“I hear so many people saying, ‘Oh wow, I was in a salon and somebody was saying, hey I want Coke Red’… So I think it’s something consumers were organically doing on their own, and it just allows us to meet some of those demands that already existed,” said Dwyer.


BY Emma Do ON 16 May 2014