Coca-Cola ‘Pool Boy’ TVC to air in Australia

Australia will be one of the first markets globally to air Coca-Cola’s new ‘Pool Boy’ commercial.

Coca-Cola’s ‘Pool Boy’ commercial will air in Australia this month after launching in the USA in March.

The video ad by Santo Agency already has 3.9 million YouTube views.

 

It builds on the soft drink giant’s global ‘Taste the Feeling’ brand platform which launched 2016, and features the new drink range labels which reflect its ‘one brand’ world strategy. Unlike the new commercial, the global labels took almost a year to launch in Australia.

 

Coca-Cola Pool Boy 1

“As a brand we are constantly looking for ways to keep our work fresh, exciting and engaging to our consumers,” says Lisa Winn, marketing director at Coca-Cola South Pacific.

“We do this by tapping into everyday moments and telling universal stories that connect with our consumers around the world,” she says.

It tells the story of a brother and sister who vie for the attention of the family pool cleaner by racing to offer him a Coke.

 

Coca-cola Pool Boy 3

 

Ben Ice
BY Ben Ice ON 4 May 2017
Ben Ice was MarketingMag editor from August 2017 - February 2020