Come and discover the ‘enduring magic of the sandwich’

Do you like sandwiches? Do you like cheese? Well Norwegian cheese, Jarlsberg is hoping that you do and has created a global content hub to keep you well informed about, well, sandwiches and cheese.

The new site will premiere ‘Sandwich Shorts’ a series of videos of people creating sandwiches in an inspiring way. The opening film sees champion illusionist, David Persson, conjure up a ‘Heavenly Jarlsberg Ciabatta sandwich’ using table magic tricks.

Carl Berglind, producer at Perfect Fools, says: ”We have unified Jarlsberg’s global online presence and created a content platform to inspire customers to create and share their own Jarlsberg moments.”

The platform was rolled out yesterday with an international page and one aimed at the Norwegian market.  Further markets, including the US, UK and Australia, to be rolled out at a later date.