International universities like Oxford, Cambridge and MIT have, over the years, earned themselves the accolade of being top-notch, branded institutions, whose graduates draw looks of admiration and envy from their peers.

Entrance into reputable institutions are chased by many students seeking a prestigious degree and a ticket into the working world, and have become more than just places to study and gain an education: they have become brands and status symbols.

And one of the biggest publishing names in the world, Condé Nast, publisher of titles such as Vogue, W, GQ and Condé Nast Traveler is taking advantage of the public’s desire for branded institutions and launching its very own Condé Nast College of Fashion and Design in London this time next year.

With the publishing house’s long history in lifestyle and fashion, students will not only have the chance to do modules in print and digital journalism, luxury brand marketing, business skills and of course, fashion, but they will also get to sign up for a year-long Vogue fashion foundation course.

Nicholas Coleridge, managing director of Condé Nast UK said on vogue.co.uk: “The reputation and authority of our brands puts us in a strong positon to teach and inspire the fashion and decorating talent of the future. We look forward to becoming the go-to academy from Britain and further afield.”

Susie Forbes, recently appointed principal of the college, believes that the publishing house’s deep roots in the fashion and design industries are highly beneficial.

“With access to some of the sharpest and most creative minds shaping the fashion, design and interiors industries today, we aim to educate students to the highest level,” she said.

Locally, Vogue Australia, published by ACP, has also been busy extending its brand beyond magazine publication, and launched Vogue‘s Online Shopping Night in June this year, and recently held the second Vogue Fashion’s Night Out.

Belle Kwan
BY Belle Kwan ON 22 September 2011
Assistant editor, Marketing magazine & marketingmag.com.au
A marketer's dream who believes everything she sees on TV.
Advertising is not evil, it is an artform and a science.