WebTrends, a provider of web analytics and online marketing solutions, has identified a steady increase in usage of Microsoft’s new operating system, Windows 7.

Microsoft launched the availability of Windows 7 BETA at the International Consumer Electronics Show (CES) earlier this year. With WebTrends OnDemand software WebTrends customers are gaining valuable insights into what operating systems (OS) their customers use. With Windows 7 in its initial BETA stage, WebTrends has already seen an up-tick in usage, helping to validate adoption of what is a widely anticipated OS.

Ensuring a flawless customer experience is fundamental to driving online sales and engagement for business. Understanding online behaviour and the various platforms customers use to interact is becoming an increasingly sophisticated task. With insights into BETA software like Windows 7, WebTrends customers can plan for necessary upgrades as those BETAs become mainstream. Tracking Windows 7 also allows those customers to save valuable time and money in the future.

“A big piece in the development strategy for Windows 7 is to promote the advent of interactive, multi-media informed technology, from the home and business. True two-way interaction,” said Mark Allison, Australasian territory manager. “Understanding where your customers are coming from and the types of interactions they want to have with you is very important for marketers. WebTrends has seen a consistent rise in usage of Windows 7 since Microsoft’s open BETA, and it’s important that our customers have access to this information as well.”

WebTrends is the first analytics provider to announce support for Windows 7 tracking. The company updated its OnDemand software to track and report on Windows 7 on January 20th, shortly after broad availability of the OS’s BETA release.