Content marketing for the marketing profession: AANA’s TV show to promote value of marketing to business

The Australian Association of National Advertisers (AANA) has partnered with MEC Global to launch a show about marketing on the pay TV channel Sky News Business. 

The AANA says Marketing Dividends is aimed at elevating the profession of marketing and explaining the value marketing brings to businesses and the wider economy.

It will profile some of the country’s leading marketers and AANA Members who will offer insights and case histories to illustrate how marketing is a driver of growth within their businesses and where relevant, the economy.

Marketing Dividends will screen on Sky News Business in 13 three-minute episodes from next week. The first episode kicks off with Mark Reinke, Suncorp Group’s group executive – customer, data and marketing. The series will also be available in longer format online via the AANA website and YouTube channel.

Here’s the promo:

CEO of AANA, Sunita Gloster said in an email to stakeholders that one of the key strategic pillars of the AANA is to raise the profile of the marketing profession. “I am delighted that our members have really got behind our content marketing initiative. Consumers are empowered like never before. Consequently, successful businesses have recognised the need to become much more consumer-centric. The marketing function is the conduit to that focus, which is why we are seeing leading corporations now expanding the role of the marketer to encompass virtually every facet of the consumer experience.

“We believe this series will do much to create a better understanding of the role and value of marketing. The fact that Sky News has embraced the concept is testament to the growing realisation that the marketing profession is core to business success,” Gloster said.

Marketing Dividends was conceived by the AANA in partnership with MEC Global. James Hier, chief strategy officer at MEC Global will host the series. Marketing Dividends will be shot and produced by the Sky News Business team. The executive producers are Gloster, Tim Flattery, head of business development and diversified services at MEC Global, and Paul MacGregor, director – marketing and production at Multi Channel Network. Brand design was created by Designworks.

 

Peter Roper
BY Peter Roper ON 24 October 2014
Editor of Marketing. Tweets as @pete_arrr.