Corporate responsibility site for Cadbury
Cadbury has launched a website called DearCadbury.com, aiming to engage its consumers about ethical sourcing, consumption and the environment.
Targeted at consumers, schools and its own employees, Cadbury is spruiking sustainability as a part of its long-term strategy and is hoping the website will portray this.
The site allows consumers to access information on the company’s CSR strategy, to make comments on the brand’s efforts and to make environmental pledges to match Cadbury’s own.
Alex Cole, Cadbury global affairs director, believes that CSR is a subject that is close to her company’s heart:
“We have created an interactive asset that reaches beyond responsible investors and analysts. Dearcadbury.com is about sharing our views and contributing to the public debate on ethical sourcing, responsible consumption and the environment.”
The site’s launch comes as Cadbury seeks to restore trust in its brand following a damaging salmonella outbreak in the UK last year. The ‘Dear Cadbury’ branding was created by consultancy GoodBrand & Company.