Marketing is pleased to announce the release of The Culture Issue, our August/September 2017 print edition.

It is reaching subscribers and is on newsstands now, and available for individual purchase here »

Exploring culture from a variety of points of view, in this issue we:

… Analyse the cultural troubles at Uber that led to a toxic work environment and CEO dismissal.

… Learn how Village Cinemas is embracing multicultural diversity to delight customers and boost revenue.

… Try to understand the rise and fall of festival marketing.

… Reflect on the findings of the Australian Arts Council’s 2016 ‘National Arts Participation Survey’ and ask ourselves if, as marketers, we truly know our audience.

… Explore Aboriginal food tourism and how it exemplifies the opportunities for Indigenous Australians in the tourism industry.

… Discuss emerging travel habits and preferences of Chinese people visiting Australia.

… Look at the commercialisation of women’s sport, and chat with Jemma Wong, head of audience growth at the AFL and AFLW.

… Explore how cultures develop in isolation.

… Explore the role of art in marketing and advertising.

… Hear from Mark Ritson, who finds himself in a curious position: sitting on the fence.

Marketing thanks its issue contributors and content partners Marketo, Forrester and UnLtd for making The Culture Issue a possibility.

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Purchase a copy now via the Niche Media online shop »

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