The Culture Issue – Marketing Magazine launches its August/September 2017 edition
Marketing is pleased to announce the release of The Culture Issue, our August/September 2017 print edition.
It is reaching subscribers and is on newsstands now, and available for individual purchase here »
Exploring culture from a variety of points of view, in this issue we:
… Learn how Village Cinemas is embracing multicultural diversity to delight customers and boost revenue.
… Try to understand the rise and fall of festival marketing.
… Reflect on the findings of the Australian Arts Council’s 2016 ‘National Arts Participation Survey’ and ask ourselves if, as marketers, we truly know our audience.
… Explore Aboriginal food tourism and how it exemplifies the opportunities for Indigenous Australians in the tourism industry.
… Discuss emerging travel habits and preferences of Chinese people visiting Australia.
… Look at the commercialisation of women’s sport, and chat with Jemma Wong, head of audience growth at the AFL and AFLW.
… Explore how cultures develop in isolation.
… Explore the role of art in marketing and advertising.
… Hear from Mark Ritson, who finds himself in a curious position: sitting on the fence.
Marketing thanks its issue contributors and content partners Marketo, Forrester and UnLtd for making The Culture Issue a possibility.