Customer satisfaction recognised at Roy Morgan Awards
Roy Morgan Research has recognised those who consistently achieved high levels of customer satisfaction, announcing the winners of its 2015 Customer Satisfaction Awards.
The awards, judged by over 50,000 Australian consumers, covered 32 different subcategories in the fields of retail, finance, travel and tourism, telecommunications, utilities, and automotive.
Roy Morgan Research CEO Michele Levine said the awards are the best measure of customer satisfaction in Australia.
“Now in their fifth year, the Roy Morgan Customer Satisfaction Awards are widely considered to be the most accurate, reliable measure of customer satisfaction in Australia,” she says.
“Results are calculated using 12 months’ worth of responses to our Single Source surveys, allowing us to determine which businesses have most impressed the Australian public and business sector with their excellence in customer satisfaction,” Levine says.
10 first-time winners were announced, including ALDIMobile, who significantly took out the mobile phone service provider of the year, in a highly competitive market.
The award is another tick of approval for the company, who have grown significantly in the Australian market over the past few years.
Donut King was awarded the Coffee Shop of the Year gong, beating out four-time annual winner Michel’s Patisserie.
The award is a coup for the company, with the popularity of coffee in Australia resulting in a crowded marketplace.
However it wasn’t all new faces, Lexus won the Car Manufacturer of the Year award for the second consecutive year, while the Commonwealth Bank took out the Major Bank of the Year title for the third consecutive year.
Myer again appeared on the winners list after reclaiming the title of Department Store of the Year, back from rival David Jones.
Red Energy was clearly the utility provider of choice, taking out both awards in its category, Gas Provider of the Year and Electricity Provider of the Year.
This year also saw the introduction of a new award, Liquor Store of the Year, which was won by Dan Murphy’s.