Data and analytics top shopping list for marketers in 2014

Two-thirds of marketers around the world plan to increase investments in digital marketing in 2014, with spend on data and analytics topping the list of digital priorities.

A survey of 2600 marketers globally conducted by ExactTarget Marketing Cloud, the marketing arm of cloud software company Salesforce, found that marketers plan to increase investments in:

  • Data and analytics (61%)
  • marketing automation (60%),
  • email marketing (58%),
  • social media marketing (57%), and
  • content management (57%)

The survey also canvassed marketers’ top priorities for the coming year. 47% named increasing conversion rates as their top priority, followed by increasing and improving brand awareness (46%) and collecting, measuring and using behaviour-based data (29%).

The video below has some further stats from the survey.