As with the Radio Lions, Australia’s conversion rate for the Design category was low this year, with only two out of 79 entries shortlisted.

One managed to walk away with a gong though – Elmwood Melbourne’s ‘Wearhouse Identity’ for VicUrban.

Interbrand Sydney did not manage to convert a shortlisted entry for its quirky branding of recruiter Chantal Manning-Knight’s Cloak and Dagger agency.

The Grand Prix went to Serviceplan Munich’s ‘The Solar Annual Report 2011′ for Austria Solar, which was printed on paper to only be visible under sunlight.