Design Lions: A silver for Aus, but Cloak & Dagger recruiter misses out
As with the Radio Lions, Australia’s conversion rate for the Design category was low this year, with only two out of 79 entries shortlisted.
One managed to walk away with a gong though – Elmwood Melbourne’s ‘Wearhouse Identity’ for VicUrban.
Interbrand Sydney did not manage to convert a shortlisted entry for its quirky branding of recruiter Chantal Manning-Knight’s Cloak and Dagger agency.
The Grand Prix went to Serviceplan Munich’s ‘The Solar Annual Report 2011′ for Austria Solar, which was printed on paper to only be visible under sunlight.