Brand Republic are reporting on a risque new viral ad for Guinness, which has put noses at Diageo out of joint.

Diageo has demanded that YouTube remove a fake Guinness viral video spreading across the internet, in which a girl balances a bottle of the black stuff on her back during a group sex session.

The 60-second viral shows two different male hands taking the drink, which is precariously balanced on the small of the womans back, before another woman reaches up and grabs it.

Drinks giant Diageo has ordered YouTube to take down the clip, but it can still be easily found on the video sharing website.

The company issued a statement to Brand Republic which said:
Guinness is in no way associated with this video, and approached
YouTube to have it removed. We are proud of our brands, and our
commitment to responsible marketing, and this is not how we want our
brand portrayed.

We made this clear in a statement on the
videos site as soon as it was drawn to our attention, the producer of
the video also made it clear that the material was not associated with
Guinness, and the original video has now been removed from YouTube.

However, YouTube members are encouraging others users to share the
bogus ad in the knowledge that Diageo are demanding a clampdown on its
distribution.

YouTube user Rupert Merdok posted the following
comment alongside the video: Diageo wants to distance from that great
fake and instructed YouTube to remove it, but I think this video should
live forever!!! Copy as many times as u can!!

A YouTube member
called Deschatz has taken responsibility for making the video, which he
said was created for fun. A recent post by Deschatz said: Diageo PLC
and YouTube have taken down the hoax ad I did for fun. So, folks, its
all over. No more good times for anyone.

But thats no good is it?

So check out the clip thats got everyone in the UK talking about Guinness and decide for yourself. If any of you caught the now notorious JC Penney fake viral winner at Cannes, youll know that the old adage seems to be as true as ever – all publicity is good publicity. What do you think? Is this kind of viral ad ever going to hurt a brand liek Guinness?