David Jones kicks off ‘Now it Feels Like Christmas’ campaign

David Jones has launched its integrated campaign for Christmas 2017.

The department store retailer has launched its ‘Now it Feels Like Christmas’ campaign created by TBWA Sydney, Maud and Imagineer London.

Video creative for the campaign centres around an expat gingerbread man making his way home to visit family for the season.



Complementing the brand campaign, the character will be used as the central device in the retailer’s concurrently-running gift-giving campaign. Executions will feature online, in newspapers and on Facebook.

David Jones CEO David Thomas says “this year’s campaign aims to capture the role we play in an Australian Christmas, while also celebrating the importance of family and friends during the festive season.”


Ben Ice
BY Ben Ice ON 9 November 2017