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Election drives $50 million media spend

Election drives $50 million media spend

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NEWS
Marcomms

Election drives $50 million media spend

23 August 2010 min read

The Australian reported that media expenditure exceeded $50 million for the 5 weeks of election campaigning , with the rivers of gold expected to continue due to a hung parliament.

Harold Mitchell, executive chairman of Mitchell Communication Group said, I think it is the biggest election advertising spend in history and for the TV networks the biggest spend they have ever had.