Evian sticks to dancing baby formula with new campaign
When you’re onto a good thing, stick to it. That is exactly what Evian seems to be doing with their latest spot called ‘baby and me’ that features adults that see themselves as babies in their reflections and then, naturally, begin to dance. The ad has already received 40 million views on YouTube.
The one-minute sixteen-second spot is set to Ini Kamoze’s ‘Here Comes the Hotstepper’ and with a helping hand from some very clever special effects, has the baby reflections begin to breakdance when the music starts.
It appears Evian are trying to recreate the success of their 2009 ad, which features a group of babies doing some very impressive things on rollerskates. The spot went almost instantly viral and held a Guinness World Record for the most viewed ad of all time.
Evian’s website notes there will be a ‘baby and me’ app coming soon and a ‘making of’ film will also be released soon.