EYE, out of home (OOH) media operator has strategically aligned with leading beer company Asia Pacific Breweries (APB) for the first time to promote TigerLIVE at Singapore Changi Airport. TigerLIVE is Southeast Asia’s first multi-sensory brand entertainment centre spearheaded by APB’s flagship brew Tiger Beer. 

Located at St James Power Station, TigerLIVE is a Singapore tourist attraction. Visitors at TigerLIVE will embark on an interactive journey that features interesting snippets of the Tiger Beer story, brewing processes, innovations and its evolution from a local beer to a recognised global brand.

Using EYEs Digital Arrivals Network at Terminal 3, APB’s campaign seeks to raise awareness of TigerLIVE, to create top-of-mind recall and entice tourists to visit.

EYEs Digital Arrivals Network provides TigerLIVE with an attractive and cost effective way of reaching out our target audience, said Mr Siva Kanthan, operations manager of TigerLIVE.

“EYE’s Digital Arrivals Network offers high message frequency via multiple digital screens located along the arriving passengers’ airport journey,” said Mr. Raju Bhakta, general manager of Eye Singapore. 

APBs strategic use of EYEs high-quality digital media with dynamic flash content is also a creative way to illustrate the sensory experience offered at the state-of-the art entertainment centre, added Mr. Bhakta.

EYE now offers more than 200 advertising opportunities across five terminals at Singapore Changi Airport. T3 handles 22 million passengers annually, bringing the airport’s total capacity to 70 million.