Talk about social media having a societal affect on the offline world.

Facebook is being used by thousands of Indian women to protest against an extremist group that has targeting women with perceived ‘loose morals’.

The ‘Consortium of Pub-going, Loose and Forward Women’ will be sending pink underpants to the Sri Ram Sena (Lord Ram’s Army), which has assaulted women for visiting pubs and bars in India and has censured unmarried couples planning to spend Valentine’s Day together.

Pramod Mutalik, who heads Sri Ram Sena, says it is “not acceptable” for women to go to bars in India. TV footage of the attacks showed men chasing and beating up women.

The Facebook group was founded in protest after the Sri Ram Sena attacked several women in a pub in Mangalore and now has more than 10,000 male and female members.

The group was started by journalist, Nisha Susan, who didn’t see the group as being a serious thing at first, but fully realises its importance.

“Most of us are just regular people. We decided to give the Sri Ram Sena attention, but not the kind they want. We chose pink because it is a frivolous colour,” Susan explains the Times.

The group has asked its supporters to send in pink knickers, which it will post to the Sri Ram Sena.

Also in Facebook news, the social networking behemoth has settled with rival ConnectU for $65 million regarding litigation alleging that Facebook CEO, Mark Zuckerberg, stole their idea for the site, according to a report in Brand Republic.

ConnectU fired its lawyer, Quinn Emanuel, last year and the two are now locked in a fee battle.

Facebook and its lawyers at Orrick, Herrington & Sutcliffe have not commented on the reported settlement deal.