Film Craft Lions: Production alive and well with six Aussie gongs
Film craft is alive and well in Australia, if the six Cannes Lions claimed by Australian entries over the weekend are anything to go by.
While an impressive number of six gongs were earned by Aussies in the categories, none were gold. Instead one silver and five bronze were collected.
BMF Sydney took the only silver, as well as two bronze, for its ‘Nocturnal Migration’ Tooheys Extra Dry spot, featuring herds of deer engaging in human behaviour.
DDB Sydney also won two bronze for ‘Memories’ for Volkswagen, while Clememger BBDO Melbourne and The Sweet Shop won bronze for its trailer, ‘Potato Peeler’ for the Melbourne International Film Festival.
Film Craft differs from the Film category by looking at the quality of elements of the filmmaking process, such as direction, copywriting or editing, rather than the idea or brand behind the execution.
The Grand Prix was awarded to BETC Euro RSCG Paris’ ‘Bear’ for TV network Canal Plus.